Language Training Market in China - 培训与发展 - 中人网

春天的花香 发表于 2009-4-20 16:23:00

Language Training Market in Chin

Language Training Market in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>
Appendix<o:p></o:p>
<A name=International_Language></A>International Language Industry Players in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region><o:p></o:p>
Wall Street English<o:p></o:p>
The Wall Street Institute (WSI) was founded by Luigi T. Peccenini in <st1:country-region w:st="on"><st1:place w:st="on">Italy</st1:place></st1:country-region> in 1972, and has been franchising its operations since 1990. Since then, its network has expanded to include some 350 training centres in 25 countries, serving over 140 000 students each year. In 1997, WSI was acquired by Sylvan Learning Systems; in 2005, it was acquired by The Carlyle Group, a private equity firm.<o:p></o:p>
Wall Street English (WSE), as it is known in <st1:country-region w:st="on">China</st1:country-region>, entered the market in May 2000 and operates a total of 14 branches in <st1:City w:st="on">Beijing</st1:City>, <st1:City w:st="on">Shanghai</st1:City> and <st1:City w:st="on"><st1:place w:st="on">Guangzhou</st1:place></st1:City>. Market intelligence suggests that a major expansion is planned in the near future. WSE can be considered the key international player in the Chinese language training market.<o:p></o:p>
On its China Web site, WSE claims a commitment to opening centres across <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> within the next five to ten years. The franchises operate as joint ventures with local training organizations and/or "colleges." Currently serving 13 000 students in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>, WSE's revenue was expected to reach $30.5 million by the end of 2005. After five years of investing in building its presence and reputation in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>, the company is finally expecting to turn a profit this year. WSI's global CEO, Tim Daniels, has stated publicly that he expects <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region> to become WSI's largest single market within three years.<o:p></o:p>
With a marketing tagline of Better English = Better Career, WSE's products are aimed at business people and mature students with little time and higher incomes. The onus for study is placed on the student, which also keeps costs down for WSE. However, younger students are an ever-growing demographic. Professional students come from a variety of backgrounds, most notably in areas focusing on economic development and international business.<o:p></o:p>
Visibility, as well as word-of-mouth, advertising, and on-site promotions (e.g. kiosks in subway stations and shopping malls) are key to WSE's marketing strategy in <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place>. On their China Web site, WSE has a "lucky draw" promotion and offers a free English assessment test. <o:p></o:p>
WSE was also one of the earliest training organizations to leverage opportunities offered by the Olympic Games: in December 2000 the company donated English courses worth RMB10 million ($1.3 million) to the <st1:City w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:City> municipal government for use over a seven-year period. To date, over 30 senior-level officials and some 160 working-level officials from different government entities have participated in the program. <o:p></o:p>
Similarly, in May 2002, WSE made an in-kind donation worth RMB8 million ($1.1 million) to the <st1:City w:st="on"><st1:place w:st="on">Shanghai</st1:place></st1:City> municipal government for use over an eight-year period. Two hundred and forty senior municipal government officials are expected to participate in the program. <o:p></o:p>
WSE has also used donation-in-kind services as an effective government relations tool. In December 2001, when WSE was having difficulties with its legal registration in China, the institute offered a year-long English training course to eight vice ministers with the support of the Ministry of Education.<o:p></o:p>
Market Leader Corporate English Training<o:p></o:p>
Market Leader is an international company with a global perspective and workforce. We're diverse, both culturally and geographically.<o:p></o:p>
Founded in 1997, Market Leader Corporate English Training has become the leading provider of corporate online learning and support for corporate business English communication. Market Leader offers a scalable, on-demand solution that helps employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Part of the Moren Education Group; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Website: <A href="http://www.market-leader.cn/">www.market-leader.cn</A> <A href="http://www.market-leader.net.cn/">www.market-leader.net.cn</A> <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Call:400-670-9199<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Corporate English Training and education sector investment / management; direct training and training for trainers; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: Over 18 branches in cities such as <st1:City w:st="on">Beijing</st1:City>, <st1:City w:st="on">Guangzhou</st1:City>, <st1:place w:st="on"><st1:City w:st="on">Ningbo</st1:City></st1:place>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Corporate and professionals, government officials; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #336699; FONT-FAMILY: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold">·         Courses: Business English/General English/Tailor-made VIP course; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l9 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #336699; FONT-FAMILY: Symbol; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold">·         Cost: Four month program-RMB7000 ($1004)<o:p></o:p>
English First<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in 1965; now global franchise network with over 400 branches; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: 100 branches across <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>, including tier-one cities; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Corporate adult, students ages 4-14; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: Founded by a Swede; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Oral English, business English, IELTS, travel English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Real English (2 months, twice a week): RMB1700-2100 ($244-$301); <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l7 level1 lfo2; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Business English (4 months, twice a week): around RMB5000 ($717); Children's class (6 months, once a week): around RMB3400 ($488).<o:p></o:p>
<st1:City w:st="on"><st1:place w:st="on">Oxford</st1:place></st1:City> English<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Opened in <st1:City w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:City> in 2002; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Customized English training for individuals and international businesses; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: <st1:City w:st="on">Beijing</st1:City> and <st1:City w:st="on"><st1:place w:st="on">Shanghai</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Executives; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: WFOE loosely affiliated with local partner (U.K.-owned China International Intellectech Corp.); <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Proprietary system "Linguarama"; Study in <st1:country-region w:st="on">China</st1:country-region> + study in <st1:country-region w:st="on"><st1:place w:st="on">Britain</st1:place></st1:country-region>; Skills workshops; "Culture club"; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l10 level1 lfo3; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Unavailable.<o:p></o:p>
Northern Consortium (NCUK)<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in 1987, NCUK comprises 11 British universities offering pre-undergraduate and pre-postgraduate courses around the world; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Bridging course for Chinese students who wish to study overseas, main focus on academic English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: <st1:City w:st="on">Beijing</st1:City>, <st1:City w:st="on">Shanghai</st1:City>, <st1:City w:st="on">Guangzhou</st1:City>, <st1:City w:st="on">Suzhou</st1:City>, <st1:City w:st="on">Chengdu</st1:City>, <st1:City w:st="on">Chongqing</st1:City>, <st1:City w:st="on">Wuhan</st1:City>, and <st1:City w:st="on"><st1:place w:st="on">Qingdao</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: University students; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: JVs with Chinese educational institutions <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: International foundation year (IFY), pre-Masters program (PMP); <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l11 level1 lfo4; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: IFY-Sciences: RMB83 000 ($11 910); Business studies: RMB80 000 ($11 480); PMP-4 months: RMB28 000 ($4018); 8 months: RMB48 000 ($6888); 12 months: RMB68 000 ($9758).<o:p></o:p>
<A name=Canadian_Language></A>Canadian Language Industry Players in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region><o:p></o:p>
<st1:place w:st="on"><st1:PlaceName w:st="on">Maple</st1:PlaceName> <st1:PlaceName w:st="on">Leaf</st1:PlaceName> <st1:PlaceName w:st="on">International</st1:PlaceName> <st1:PlaceType w:st="on">School</st1:PlaceType></st1:place><o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: <st1:place w:st="on"><st1:PlaceName w:st="on">Dalian</st1:PlaceName> <st1:PlaceName w:st="on">Maple</st1:PlaceName> <st1:PlaceName w:st="on">Leaf</st1:PlaceName> <st1:PlaceName w:st="on">International</st1:PlaceName> <st1:PlaceType w:st="on">School</st1:PlaceType></st1:place> was founded in 1995 as a Sino-Canada JV international school; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: A Western educational system in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>, providing opportunities to study overseas; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: <st1:City w:st="on"><st1:place w:st="on">Dalian</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Primary, junior, senior high school, adult; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: JV; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Elementary to senior high school; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l4 level1 lfo5; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Senior High: $902; Junior High: $6777; Elementary: $5645 (all annual, room and board inclusive).<o:p></o:p>
<st1:place w:st="on"><st1:PlaceName w:st="on">Capilano</st1:PlaceName> <st1:PlaceType w:st="on">College</st1:PlaceType></st1:place><o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Based in <st1:place w:st="on"><st1:City w:st="on">Vancouver</st1:City>, <st1:State w:st="on">British Columbia</st1:State></st1:place>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Working with universities in <st1:country-region w:st="on">China</st1:country-region> to allow for student exchanges between <st1:country-region w:st="on">Canada</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: <st1:City w:st="on">Tianjin</st1:City>, <st1:City w:st="on">Hangzhou</st1:City>, and <st1:City w:st="on"><st1:place w:st="on">Harbin</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: University students; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: JV; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: China-Canada Business Administration (CCBA) Diploma and Transfer Program; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l6 level1 lfo6; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: RMB52000 ($7457)/year for the Chinese part of the degree curriculum.<o:p></o:p>
<A name=Local_Language></A>Local Language Industry Players in <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region><o:p></o:p>
New <st1:place w:st="on"><st1:PlaceName w:st="on">Oriental</st1:PlaceName> <st1:PlaceType w:st="on">School</st1:PlaceType></st1:place><o:p></o:p>
Founded by Yu Minhong in 1993, New Oriental School (NOS) has branches in 20 cities across <st1:country-region w:st="on">China</st1:country-region>, as well as overseas branches in <st1:City w:st="on"><st1:place w:st="on">Toronto</st1:place></st1:City> and Montréal. By the end of 1995, some 20 000 students were registered at NOS. At present, the number of registered students exceeds 800 000. The New Oriental Education & Technology Group, the parent group of NOS, anticipated nearly $101.6 million in revenues in 2005 from training alone. NOS is registered at the Haidian District Education Bureau as a training centre. <o:p></o:p>
Following the widely publicized copyright infringement litigation in which ETS, the plaintiff, won significant damages and a public apology, NOS has clearly been trying to revamp its image and re-instate its reputation. This has involved personnel changes and a campaign to hire qualified teachers with experience in the <st1:country-region w:st="on">U.S.</st1:country-region> or <st1:country-region w:st="on"><st1:place w:st="on">Canada</st1:place></st1:country-region>.<o:p></o:p>
NOS has also expanded its service offerings to include Chinese language training (in <st1:place w:st="on"><st1:country-region w:st="on">Canada</st1:country-region></st1:place>), consulting on overseas studies, and publishing / book distribution.<o:p></o:p>
Over the past ten years, NOS has built up a strong reputation among <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>'s students (although much less so among its educators) by helping students to achieve high scores in the GRE, TOEFL and GMAT examinations through testing-taking techniques rather than actual skill development. However, English has become a growing market for NOS as well. <o:p></o:p>
Course offerings include test preparation (GMAT, GRE, TOEFL, IELTS), English, middle and high school English training, and foreign languages (e.g. Japanese, Korean, French and Spanish).<o:p></o:p>
New Oriental focuses on short-term English Training and provides overseas education services. Its students mainly consist of those seeking overseas education and those that approach the school for test preparation. NOS primarily uses advertising and word-of-mouth to promote its services.<o:p></o:p>
Dell English<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in 2001; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Primarily oral English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: 30 branches in <st1:City w:st="on">Beijing</st1:City>, <st1:City w:st="on">Guangzhou</st1:City>, <st1:City w:st="on">Shenyang</st1:City>, <st1:City w:st="on">Shijiazhuang</st1:City>, <st1:City w:st="on">Hangzhou</st1:City> and <st1:City w:st="on"><st1:place w:st="on">Luoyang</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Individuals of all ages; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: Private franchise; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Oral English, test preparation; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l0 level1 lfo7; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Typically three-month courses. Business English: RMB3800 ($545); oral English: RMB2900 ($416).<o:p></o:p>
Liyang Crazy English<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in 1995, <st1:City w:st="on"><st1:place w:st="on">Guangzhou</st1:place></st1:City> (HQ); <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Training, teaching, editing, AV production; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: 30 branches across <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Young school-age learners; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: Private franchise; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Oral English, certificate English, training camps; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l8 level1 lfo8; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: 12-day summer course: RMB1980 ($284); Weekend course (month): RMB980 ($141).<o:p></o:p>
<st1:City w:st="on">Beijing</st1:City> Global <st1:place w:st="on"><st1:PlaceName w:st="on">IELTS</st1:PlaceName> <st1:PlaceType w:st="on">School</st1:PlaceType></st1:place><o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established <st1:chmetcnv w:st="on" UnitName="in" SourceValue="1997" HasSpace="True" Negative="False" NumberType="1" TCSC="0">1997 in</st1:chmetcnv> <st1:City w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:City>, offering a wide range of English courses; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Multi-level training for diverse groups; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: 34 branches across <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: All ages; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: Franchise; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Certificate English, business English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l3 level1 lfo9; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Weekend class (52.5h): RMB880 ($126); business English class (52.5h): RMB1805 ($259).<o:p></o:p>
<st1:place w:st="on"><st1:PlaceName w:st="on">Shi</st1:PlaceName> <st1:PlaceName w:st="on">Li</st1:PlaceName> <st1:PlaceName w:st="on">English</st1:PlaceName> <st1:PlaceType w:st="on">School</st1:PlaceType></st1:place><o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l5 level1 lfo10; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: General English and test preparation; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l5 level1 lfo10; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: <st1:City w:st="on"><st1:place w:st="on">Beijing</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l5 level1 lfo10; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: Those seeking to improve English skills or study abroad; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l5 level1 lfo10; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Certificate English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l5 level1 lfo10; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Oral class (8 weeks): RMB890 ($128); Oral class (half month): RMB450 ($64).<o:p></o:p>
Yanghualianpian (Modern English)<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in 1999 through an English instruction television program; first introduced small classes (3-5 students); builds partnerships with businesses e.g. Microsoft, PetroChina; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Focus on oral English, other multi-level training offered; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: Branches in 15 cities across <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: All ages; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Ownership: Franchise; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Oral English, business English, children's English, English Club, VIP English; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l1 level1 lfo11; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Priced according to class type.<o:p></o:p>
Enjoyed English<o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Overview: Established in <st1:chmetcnv w:st="on" UnitName="in" SourceValue="1998" HasSpace="True" Negative="False" NumberType="1" TCSC="0">1998 in</st1:chmetcnv> <st1:City w:st="on"><st1:place w:st="on">Tianjin</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Scope: Test preparation; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Locations: Branches in many cities e.g. <st1:City w:st="on">Beijing</st1:City>, <st1:City w:st="on">Changsha</st1:City>, <st1:City w:st="on">Wuhan</st1:City>, <st1:City w:st="on">Tianjin</st1:City>, and <st1:City w:st="on"><st1:place w:st="on">Xi'an</st1:place></st1:City>; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Clientele: All ages; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Courses: Certificate English, primary and high school training courses; renowned for CET 4 and 6 preparatory courses; <o:p></o:p>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 122.4pt; TEXT-INDENT: -18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-list: l2 level1 lfo12; tab-stops: list 36.0pt" align=left><SPAN lang=EN style="FONT-SIZE: 10pt; COLOR: black; FONT-FAMILY: Symbol; mso-bidi-font-size: 9.5pt; mso-fareast-font-family: Symbol; mso-font-kerning: 0pt; mso-bidi-font-family: Symbol; mso-ansi-language: EN">·         Cost: Reading class (1 month): RMB450 ($65); oral English (20 days): RMB360 ($52).<o:p></o:p>
<o:p> </o:p>

浩然@HR 发表于 2009-4-20 19:21:00

回复：Language Training Market in C

嗯，是挺全的了:)

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Language Training Market in Chin

回复：Language Training Market in C