团队管理：如果成员老犯个人英雄主义怎么处理？
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<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 曾经有一位啤酒企业新上任的区域市场经理<SPAN lang=EN-US>(</SPAN>以下称<SPAN lang=EN-US>A</SPAN>君<SPAN lang=EN-US>)</SPAN>通过电子邮件向我道出了一件令他苦恼的事<SPAN lang=EN-US>:</SPAN>他手下的一名营销人员<SPAN lang=EN-US>(</SPAN>以下称<SPAN lang=EN-US>B</SPAN>君<SPAN lang=EN-US>)</SPAN>虽然在市场上敢拼敢打<SPAN lang=EN-US>,</SPAN>是一名虎将<SPAN lang=EN-US>,</SPAN>而自恃学历层次高、工作能力强、销售业绩好<SPAN lang=EN-US>,</SPAN>在他面前却狂傲不已<SPAN lang=EN-US>,</SPAN>作风散漫<SPAN lang=EN-US>,</SPAN>不太愿遵守劳动纪律<SPAN lang=EN-US>,</SPAN>还经常在公开场合反对他的意见<SPAN lang=EN-US>,</SPAN>不太听话<SPAN lang=EN-US>.</SPAN>这个业务员让他多次很失面子<SPAN lang=EN-US>,</SPAN>恼火不已<SPAN lang=EN-US>,</SPAN>他多次都想开了他<SPAN lang=EN-US>,</SPAN>但又找不到最充分的理由<SPAN lang=EN-US>,</SPAN>又不愿和他合作<SPAN lang=EN-US>.</SPAN>问我该如何处理这件事<SPAN lang=EN-US>?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">我在对<SPAN lang=EN-US>A</SPAN>君抱以理解和同情的同时<SPAN lang=EN-US>,</SPAN>没有火上加油让他给这位<SPAN lang=EN-US>B</SPAN>君穿小鞋<SPAN lang=EN-US>,</SPAN>想办法开了他<SPAN lang=EN-US>,</SPAN>维护自己的领导尊严<SPAN lang=EN-US>,</SPAN>反而是帮他深入分析了问题<SPAN lang=EN-US>,</SPAN>找到了合适的对策<SPAN lang=EN-US>.</SPAN>结果这位<SPAN lang=EN-US>B</SPAN>君逐渐地改变了态度<SPAN lang=EN-US>,</SPAN>不但不再盛气凌人<SPAN lang=EN-US>,</SPAN>难以合作<SPAN lang=EN-US>,</SPAN>反而非常尊重他<SPAN lang=EN-US>,</SPAN>成了他的左膀右臂<SPAN lang=EN-US>,</SPAN>成了他的好朋友<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">我首先帮他分析了出现这种状况可能的深层次原因<SPAN lang=EN-US>:<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 1</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>A</SPAN>君刚上任不久<SPAN lang=EN-US>,</SPAN>二人缺乏深入的沟通和了解<SPAN lang=EN-US>,A</SPAN>君的才干没有得到充分展示<SPAN lang=EN-US>,</SPAN>以致<SPAN lang=EN-US>B</SPAN>君认为<SPAN lang=EN-US>A</SPAN>君的才能不如自己<SPAN lang=EN-US>,</SPAN>对<SPAN lang=EN-US>A</SPAN>君轻视<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 2</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、前任经理是否存在官僚主义严重<SPAN lang=EN-US>,</SPAN>过多地向下属发号使令<SPAN lang=EN-US>,</SPAN>使<SPAN lang=EN-US>B</SPAN>君对领导产生反感情绪<SPAN lang=EN-US>,</SPAN>这种情绪延续到<SPAN lang=EN-US>A</SPAN>君身上<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 3</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>B</SPAN>君的才能没有受到充分的重视和关注<SPAN lang=EN-US>,</SPAN>自己的期望值没有充分实现<SPAN lang=EN-US>,</SPAN>从而产生了失落感<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 4</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>B</SPAN>君在工作中没有受过大的挫折<SPAN lang=EN-US>,</SPAN>工作比较顺利<SPAN lang=EN-US>,</SPAN>压力不大<SPAN lang=EN-US>,</SPAN>而周围比他水平高的人很少<SPAN lang=EN-US>,</SPAN>自骄情绪严重<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 5</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>B</SPAN>君个人英雄主义占上风<SPAN lang=EN-US>,</SPAN>对自己的期望值较高<SPAN lang=EN-US>,</SPAN>表现欲较强<SPAN lang=EN-US>,</SPAN>独立性较强<SPAN lang=EN-US>,</SPAN>而团队意识较差<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">接着我对<SPAN lang=EN-US>B</SPAN>君做出了的客观评价和处理意见<SPAN lang=EN-US>:<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 1</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>B</SPAN>君是一匹烈马<SPAN lang=EN-US>,</SPAN>只要调教好<SPAN lang=EN-US>,</SPAN>远比一头柔顺的驴子强<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 2</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>B</SPAN>君的个性很强<SPAN lang=EN-US>,</SPAN>创造性思维也很强<SPAN lang=EN-US>,</SPAN>具有优秀营销人员的天赋<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 3</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、这种人往往心直口快<SPAN lang=EN-US>,</SPAN>心胸较开阔<SPAN lang=EN-US>,</SPAN>有点江湖义气<SPAN lang=EN-US>,</SPAN>调教得当<SPAN lang=EN-US>,</SPAN>可以成为忠臣良将<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 4</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、要化解矛盾<SPAN lang=EN-US>,</SPAN>为我所用<SPAN lang=EN-US>,</SPAN>而不要过于武断地开了他<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">接着我又为<SPAN lang=EN-US>A</SPAN>君提供了解决问题的详细对策<SPAN lang=EN-US>:<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 1</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>A</SPAN>君要心胸开阔<SPAN lang=EN-US>,</SPAN>拿出领导的风范<SPAN lang=EN-US>,</SPAN>主动与<SPAN lang=EN-US>B</SPAN>君沟通<SPAN lang=EN-US>,</SPAN>以礼相待<SPAN lang=EN-US>,</SPAN>以诚相待<SPAN lang=EN-US>,</SPAN>用自己的价格魅力去感化他<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 2</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、在工作之余<SPAN lang=EN-US>,</SPAN>多与君沟通<SPAN lang=EN-US>,</SPAN>加深私人感情<SPAN lang=EN-US>,</SPAN>比如周末主动请他去喝茶、听歌<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 3</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、工作上重视他的存在<SPAN lang=EN-US>,</SPAN>对本区域市场上一些重大问题<SPAN lang=EN-US>,</SPAN>多征求他的意见<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 4</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、给他更具挑战性的工作<SPAN lang=EN-US>,</SPAN>比如最困难的市场<SPAN lang=EN-US>,</SPAN>让他去开拓<SPAN lang=EN-US>,</SPAN>但绝对不是给他穿小鞋<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 5</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、向上级领导推荐他<SPAN lang=EN-US>,</SPAN>让周围的同事主动接近他<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 6</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、在公开场合恰当地对他的优点和成绩进行肯定和表扬<SPAN lang=EN-US>;<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 7</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、给他灌输团队意识和重要性<SPAN lang=EN-US>,</SPAN>只有大家团结合作<SPAN lang=EN-US>,</SPAN>共同拼搏才能取得更大的成绩<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">经过<SPAN lang=EN-US>A</SPAN>君和我多次探讨<SPAN lang=EN-US>,</SPAN>我的分析和判断基本上与实际情况相吻合<SPAN lang=EN-US>,A</SPAN>君也最终接受了我的观点和意见<SPAN lang=EN-US>,</SPAN>并根据我提出的对策<SPAN lang=EN-US>,</SPAN>结合实际制订了一套详细策略<SPAN lang=EN-US>,</SPAN>开始实施<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一开始<SPAN lang=EN-US>B</SPAN>君对<SPAN lang=EN-US>A</SPAN>君仍怀有一定的戒心<SPAN lang=EN-US>,</SPAN>并不太合作<SPAN lang=EN-US>,B</SPAN>君想放弃<SPAN lang=EN-US>.</SPAN>诚心所至<SPAN lang=EN-US>,</SPAN>金石为开<SPAN lang=EN-US>,</SPAN>我劝他坚持下去<SPAN lang=EN-US>.</SPAN>没有多久<SPAN lang=EN-US>,B</SPAN>君看到<SPAN lang=EN-US>A</SPAN>君是真诚的<SPAN lang=EN-US>,</SPAN>就放弃了戒心<SPAN lang=EN-US>,</SPAN>积极与<SPAN lang=EN-US>A</SPAN>君沟通<SPAN lang=EN-US>.</SPAN>通过接触<SPAN lang=EN-US>A</SPAN>君了解了许多他并不知情的事<SPAN lang=EN-US>,</SPAN>原来前任经理心胸狭窄<SPAN lang=EN-US>,</SPAN>看到<SPAN lang=EN-US>B</SPAN>君比他水平高<SPAN lang=EN-US>,</SPAN>就处处压制他<SPAN lang=EN-US>,</SPAN>为难他<SPAN lang=EN-US>,</SPAN>使<SPAN lang=EN-US>B</SPAN>君自尊心受到很大伤害<SPAN lang=EN-US>,</SPAN>对领导缺乏信任感<SPAN lang=EN-US>,</SPAN>认为领导只不过是指手划脚而已<SPAN lang=EN-US>,</SPAN>没有什么大不了的<SPAN lang=EN-US>.</SPAN>所以对新任经理也缺乏好感<SPAN lang=EN-US>,</SPAN>但<SPAN lang=EN-US>B</SPAN>君上进心和事业心、表现欲又较强<SPAN lang=EN-US>,</SPAN>心里又不服气<SPAN lang=EN-US>,</SPAN>故而处处表现出不合作的态度<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> A</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">君虚心地同他探讨市场问题<SPAN lang=EN-US>,</SPAN>请他一同制订市场方案<SPAN lang=EN-US>,</SPAN>邀他一同考察市场<SPAN lang=EN-US>,</SPAN>下班后请他吃夜宵<SPAN lang=EN-US>,</SPAN>增进感情<SPAN lang=EN-US>.</SPAN>经过半年时间的磨合<SPAN lang=EN-US>,</SPAN>二人成为了非常要好的朋友<SPAN lang=EN-US>,</SPAN>业务员成为经理的参谋和助手<SPAN lang=EN-US>,</SPAN>经理成为业务员的好向导<SPAN lang=EN-US>.B</SPAN>君不再心高气傲<SPAN lang=EN-US>,</SPAN>对人非常友善谦虚<SPAN lang=EN-US>,</SPAN>团队意识非常强<SPAN lang=EN-US>,</SPAN>工作的积极性和主动性也大大提高<SPAN lang=EN-US>.</SPAN>二人通力合作<SPAN lang=EN-US>,</SPAN>使几个不好的市场起死回生<SPAN lang=EN-US>,</SPAN>又让<SPAN lang=EN-US>B</SPAN>君组织一帮人成立了战斗力非常强的敢死队<SPAN lang=EN-US>,</SPAN>担任起区域空白市场开发的重任<SPAN lang=EN-US>,B</SPAN>君勇往直前<SPAN lang=EN-US>,</SPAN>取得了不错的业绩<SPAN lang=EN-US>.</SPAN>还让<SPAN lang=EN-US>B</SPAN>君担任本部门的培训师<SPAN lang=EN-US>,</SPAN>每周对全体业务员进行一次理论知识和业务技能培训<SPAN lang=EN-US>.A</SPAN>君还积极向总经理推荐<SPAN lang=EN-US>B</SPAN>君<SPAN lang=EN-US>,B</SPAN>君突出的业绩受到公司肯定<SPAN lang=EN-US>,</SPAN>公司把<SPAN lang=EN-US>B</SPAN>君树为典型<SPAN lang=EN-US>,</SPAN>并进行了奖励和表扬<SPAN lang=EN-US>,</SPAN>号召全公司营销人员向他学习<SPAN lang=EN-US>.</SPAN>前不久<SPAN lang=EN-US>A</SPAN>君告诉我<SPAN lang=EN-US>,B</SPAN>君刚调任另一个区域市场的经理<SPAN lang=EN-US>,B</SPAN>君每提起<SPAN lang=EN-US>A</SPAN>君都是非常感动<SPAN lang=EN-US>,</SPAN>总是说自己事业上的进步<SPAN lang=EN-US>,</SPAN>离不开<SPAN lang=EN-US>A</SPAN>君的真诚关心和帮助<SPAN lang=EN-US>,</SPAN>对<SPAN lang=EN-US>A</SPAN>君终生感激不尽<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">通过以上的案例说明了什么问题呢<SPAN lang=EN-US>?</SPAN>它带给我们的思考很大<SPAN lang=EN-US>,</SPAN>但最重要的就是在营销管理中如何处理好团队意识与个人英雄主义<SPAN lang=EN-US>(</SPAN>这里说的个人英雄主义是指个人的自我创造、自我发展的欲望和能力<SPAN lang=EN-US>,</SPAN>而不应理解为好张扬个性<SPAN lang=EN-US>,</SPAN>以我为中心的利己思想<SPAN lang=EN-US>)</SPAN>之间的关系<SPAN lang=EN-US>.</SPAN>我们要处理好团队意识和个人英雄主义之间的关系<SPAN lang=EN-US>,</SPAN>就要深刻认识二者之间的区别和联系<SPAN lang=EN-US>,</SPAN>充分发挥二者的积极性<SPAN lang=EN-US>,</SPAN>避免二者产生对立和冲突<SPAN lang=EN-US>,</SPAN>从而降低团队的工作绩效<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">团队意识和个人英雄主义的内涵及相互关系<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">团队意识强调团队内部各个成员为了团队的共同利益而紧密协作<SPAN lang=EN-US>,</SPAN>从而形成强大的凝聚力和整体战斗力<SPAN lang=EN-US>,</SPAN>最终实现团队目标<SPAN lang=EN-US>.</SPAN>而个人英雄主义则强调充分发挥团队内部每个成员的主观能动性、独立性、积极性和创造性<SPAN lang=EN-US>,</SPAN>最大限度地挖掘成员的个人潜能<SPAN lang=EN-US>,</SPAN>实现个人价值的最大化<SPAN lang=EN-US>,</SPAN>最终推动团队业绩的整体提高<SPAN lang=EN-US>.</SPAN>所以团队意识和个人英雄主义是一对辨正又统一的矛盾<SPAN lang=EN-US>,</SPAN>但二者是最终目的却具有同一性<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">团队意识和个人英雄主义在营销工作的中地位和作用<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">虽然二者是一对矛盾<SPAN lang=EN-US>,</SPAN>但在成功的营销中二者都非常重要<SPAN lang=EN-US>,</SPAN>缺一不可<SPAN lang=EN-US>.</SPAN>团队意识的强弱决定团队整体战斗力<SPAN lang=EN-US>.</SPAN>营销工作是一个系统而整体的工作<SPAN lang=EN-US>,</SPAN>光靠几个人或单方面的工作是不可能完成的<SPAN lang=EN-US>,</SPAN>在现代整合营销传播理论中也强调充分利用各种资源<SPAN lang=EN-US>,</SPAN>并实现最佳组合<SPAN lang=EN-US>,</SPAN>形成最大的营销力<SPAN lang=EN-US>.</SPAN>所以加强团队意识的培养是提高营销队伍战斗力的重要前提<SPAN lang=EN-US>.</SPAN>同时市场内外部环境瞬息万变<SPAN lang=EN-US>,</SPAN>因而营销工作战略和战术也是动态的<SPAN lang=EN-US>,</SPAN>需要根据环境的变化而随时调整<SPAN lang=EN-US>.</SPAN>所以营销工作是一项无固定模式<SPAN lang=EN-US>,</SPAN>需要充分发挥创造性思维<SPAN lang=EN-US>,</SPAN>不断创新的工作<SPAN lang=EN-US>.</SPAN>而个人英雄主义的强弱则在一定程度上决定了团队成员工作主动性和创造性<SPAN lang=EN-US>,</SPAN>也在很大程度上影响了团队的整体创新能力和工作质量<SPAN lang=EN-US>.</SPAN>通过以上分析<SPAN lang=EN-US>,</SPAN>笔者认为<SPAN lang=EN-US>:</SPAN>加强营销队伍团队意识的培养<SPAN lang=EN-US>,</SPAN>并正确引导成员充分发挥个人英雄主义是搞好营销工作的两条腿<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">如何处理好团队意识和个人英雄主义<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> </SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">在对团队意识和个人英雄主义有了正确的理解后<SPAN lang=EN-US>,</SPAN>我们对如何正确处理好二者之间的关系<SPAN lang=EN-US>,</SPAN>充分发挥二者的优点<SPAN lang=EN-US>,</SPAN>并互为促进<SPAN lang=EN-US>,</SPAN>有力地提高营销工作的绩效就有了明确的思路<SPAN lang=EN-US>.</SPAN>笔者认为<SPAN lang=EN-US>,</SPAN>在营销工作中要处理好二者之间的关系<SPAN lang=EN-US>,</SPAN>就要坚持团队意识第一<SPAN lang=EN-US>,</SPAN>个人英雄主义第二的原则<SPAN lang=EN-US>,</SPAN>从以下几点做起<SPAN lang=EN-US>:<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 1</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、在营销队伍中牢固树立团队利益至上的思想<SPAN lang=EN-US>.</SPAN>要加强对营销人员的宣传和教育<SPAN lang=EN-US>,</SPAN>尤其是在营销人员的培训中<SPAN lang=EN-US>,</SPAN>要重复灌输团队利益至上的思想<SPAN lang=EN-US>,</SPAN>只有整个团队业绩提高了<SPAN lang=EN-US>,</SPAN>自己的才能才会得到最大限度地发挥<SPAN lang=EN-US>,</SPAN>人生价值才能得到最大限度地实现<SPAN lang=EN-US>;</SPAN>在日常营销工作中领导要心胸开阔<SPAN lang=EN-US>,</SPAN>公平公正<SPAN lang=EN-US>,</SPAN>无私奉献<SPAN lang=EN-US>,</SPAN>为人师表<SPAN lang=EN-US>,</SPAN>身先士卒<SPAN lang=EN-US>;</SPAN>要加强成员之间的沟通与合作<SPAN lang=EN-US>,</SPAN>强调整体作战的重要性<SPAN lang=EN-US>,</SPAN>充分整合各种营销资源<SPAN lang=EN-US>,</SPAN>充分发挥每个成员的才能<SPAN lang=EN-US>;</SPAN>让每个营销人员充分认识到自己离不开团队<SPAN lang=EN-US>,</SPAN>团队离不开自己<SPAN lang=EN-US>,</SPAN>不断增强成员的责任感和使命感<SPAN lang=EN-US>,</SPAN>进而不断提高成员的团队意识<SPAN lang=EN-US>,</SPAN>形成强大的凝聚力和战斗力<SPAN lang=EN-US>,</SPAN>形成一个锐不可挡<SPAN lang=EN-US>,</SPAN>攻无不克的营销团队<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 2</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、个人英雄主义永远服从于团队利益<SPAN lang=EN-US>.</SPAN>团队意识和个人英雄主义是一对辨正又统一的矛盾<SPAN lang=EN-US>,</SPAN>所以二者在特定的条件下同时存在必然会产生一定的冲突和矛盾<SPAN lang=EN-US>.</SPAN>如果处理不当<SPAN lang=EN-US>,</SPAN>势必会影响团队的整体战斗力<SPAN lang=EN-US>.</SPAN>根据团队利益至上的原则<SPAN lang=EN-US>,</SPAN>个人英雄主义必须永远服从于团队利益<SPAN lang=EN-US>,</SPAN>必须在维护团队利益的 前提下<SPAN lang=EN-US>,</SPAN>发扬个人英雄主义<SPAN lang=EN-US>.</SPAN>否则过分压制个人英雄主义的发扬<SPAN lang=EN-US>,</SPAN>团队就会缺乏创新力<SPAN lang=EN-US>,</SPAN>跟不上市场形势的发展<SPAN lang=EN-US>;</SPAN>过分强调个人英雄主义<SPAN lang=EN-US>,</SPAN>就会形成成员之间缺乏合作精神<SPAN lang=EN-US>,</SPAN>各自为政<SPAN lang=EN-US>,</SPAN>目标各异<SPAN lang=EN-US>,</SPAN>个人利益就会占据上风<SPAN lang=EN-US>,</SPAN>团队利益就会被淡化<SPAN lang=EN-US>,</SPAN>整个队伍很可能成为一盘散沙<SPAN lang=EN-US>,</SPAN>不堪一击<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 4.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> 3</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、正确引导团队成员发扬个人英雄主义<SPAN lang=EN-US>.</SPAN>要让营销人员真正理解个人英雄主义的内涵和实质<SPAN lang=EN-US>,</SPAN>正确发扬个人英雄主义的重要意义<SPAN lang=EN-US>.</SPAN>在工作中要合理授权<SPAN lang=EN-US>,</SPAN>给下属更多自由发挥自己主观能动性的机会<SPAN lang=EN-US>;</SPAN>对工作中遇到的难题要集思广义<SPAN lang=EN-US>,</SPAN>积极征求成员的意见<SPAN lang=EN-US>,</SPAN>充分发挥成员的创造性思维<SPAN lang=EN-US>,</SPAN>在工作上不断创新和提高<SPAN lang=EN-US>;</SPAN>要让成员在遇到困难时放弃等靠要的依赖思想<SPAN lang=EN-US>,</SPAN>充分发挥主观能动性<SPAN lang=EN-US>,</SPAN>创造性地开展工作<SPAN lang=EN-US>.</SPAN>通过个人英雄主义的有效发挥<SPAN lang=EN-US>,</SPAN>提高了成员独立作战的能力和市场竞争意识<SPAN lang=EN-US>,</SPAN>个人的综合素质也会得到很大提高<SPAN lang=EN-US>,</SPAN>团队的战斗力也会大大增强<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P></TD></TR></TBODY></TABLE>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: right" align=right><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">——文章来自方永飞</SPAN></P>
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