企业文化如何信息化——慧路谈企业文化落地新举措
<P style="TEXT-ALIGN: center; LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center> </P><P style="TEXT-ALIGN: center; LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 黑体; FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt" lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></P>
<P style="TEXT-ALIGN: center; LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal align=center><SPAN style="FONT-FAMILY: 黑体" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p> </o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt 21.25pt; mso-outline-level: 2" class=MsoNormal><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 21pt; MARGIN: 6pt 0cm; mso-char-indent-count: 2.0; mso-pagination: widow-orphan; mso-para-margin-left: 0cm; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">随着知识经济的到来，企业文化建设已被认为是增强企业竞争力的重要方面，企业竞争已经从产品竞争、技术竞争的层面变迁为文化竞争的更高层面。企业文化是企业持续发展的动力源泉和精神土壤，慢慢晋升为企业的核心竞争力。</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 6pt 0cm; mso-pagination: widow-orphan; mso-para-margin-left: 0cm; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd" class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">一、企业文化建设现状</SPAN></B><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US>21</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">世纪随着组织的快速扩张，越来越多的企业已经看到企业文化对企业发展的巨大持久的推动作用，开始大张旗鼓地进行企业文化建设，其表现形式主要有：</SPAN><SPAN style="FONT-FAMILY: 宋体">①专家讲座进行培训；②文体活动，如唱歌跳舞、运动会、文化演出等；③媒体广告宣传；④内部发行报刊等。然而大多数的</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">企业文化体系流于形式，实际工作没有持续深入下去，执行不到位，即我们通常所说的没有“落地</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US>"</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">；又有些企业往往把企业文化看成“速效药”，认为搞搞</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US>CIS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">设计，统一着装标识，编订文化手册，进行了宣传鼓动，过个一年半载企业文化就会“速成”。而当短期内看不到实际效果后，一些企业便对企业文化建设产生怀疑。</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"> </SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; COLOR: blue; FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 6pt 0cm; mso-pagination: widow-orphan; mso-para-margin-left: 0cm; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd" class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">二、如何让企业文化建设真正落地</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US> <o:p></o:p></SPAN></B></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: TT64E9BFA0tCID-WinCharSetFFFF-H; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: TT64E9BFA0tCID-WinCharSetFFFF-H"><FONT face="Times New Roman">对于企业文化建设的问题，企业的领导经常会思考如何让企业文化落地，通过企业文化建设来促进企业管理，让企业文化建设工作成为企业的一项长期机制能有效的运行起来。然而企业文化建设并不是一次性的工作，</FONT></SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">不可能一蹴而就。它需要长期、持续的投入、创新、改进和优化，才能使其外塑于形、内化于心，最终在企业落地生根，为企业发展增添活力、动力和创造力。</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">随着信息技术的快速渗入，企业文化体系对企业的信息系统也有了较强的依赖性，</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; BACKGROUND: white; mso-bidi-font-size: 10.5pt; mso-shading: windowtext; mso-pattern: solid white">信息化所独有的革命性、创造性、实践性和观念性，让企业文化不再虚幻。</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">企业文化的全面开展需要有一整套的企业文化规划方案和相应的文化制度、信息系统的支撑能有效保证企业文化建设长期持续的进行。</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">企业信息系统担任处理大量数据信息及运作流程的角色，当企业文化建设与信息系统有效结合能及时的反映企业文化建设情况，做到线上线下的文化建设相辅相成，员工任何时间任何地点都能及时参与到公司的企业文化建设中来，并能实时跟踪企业文化建设的进展，使员工明确自身的责任，培育起共同的价值观、基本信念和行为规范，提高企业文化的管理水平，促进企业文化的全面建设。</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: TT64E9BFA0tCID-WinCharSetFFFF-H; COLOR: #ff6600; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: TT64E9BFA0tCID-WinCharSetFFFF-H" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p> </o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">三、慧路软件促进企业文化信息化方案</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></B></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">虽然企业信息化已经相当普及但真正能很好地把企业文化与信息化技术结合并在企业中实施还是一项空白。慧路软件公司作为一家</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 'Times New Roman'" lang=EN-US>IT</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">管理咨询公司，</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">长期专注于</SPAN><SPAN style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt" lang=EN-US><FONT face="Times New Roman">IT</FONT></SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">技术研发</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">，</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">慧路</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">依托香港经盛国际集团的强大咨询背景，针对</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">传统形式的企业文化建设的不足：如投入大、持续力低<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>（短期或间断性行为，对员工的影响不够深刻，未能有持续影响的效果）、渗透力弱、 互动性能差、企业的核心精神不易广泛、深入传播到员工、合作伙伴、客户之中等。</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在大量著名公司的企业文化落地实践案例中，如王老吉、安踏、康佳、杭州机场等。独创了世界第一款企业文化信息化系统</SPAN><SPAN style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt" lang=EN-US><FONT face="Times New Roman">CCIS(Corporate Culture Information System)</FONT></SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，弥补了企业文化管理在信息化的实施中的空白，使企业文化战略与信息化战略真正地互动起来，为企业文化管理提升到另一新的境界。</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 26.25pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.5" class=MsoNormal><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">慧路企业文化信息化系统</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: ZH-CN">CCIS</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN">是以管理思想为基础，以信息技术为手段构建的一套企业文化运行体系。它按照既定的企业文化建设目标，通过跟踪、分析、反馈、调整等环节，适时把握企业文化建设动态，高效完成企业文化建设工作任务，实现企业文化与管理的耦合，提高企业文化建设工作的执行力，规范企业文化建设过程，使企业文化建设成为企业的持续行为，促进企业文化真正“落地”。</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: ZH-CN"> <o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; MARGIN: 0cm 0cm 0pt" class=MsoNormal><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">四、企业文化信息化平台让企业文化建设真正落地</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US> <o:p></o:p></SPAN></B></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: 26.25pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.5" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">慧路</SPAN><SPAN style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'" lang=EN-US>CCIS</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">系统以软件平台的方式来建设企业文化，使用目前国际先进的信息技术来构建解决方案<SPAN lang=EN-US>.CCIS</SPAN>能与企业的<SPAN lang=EN-US>ERP</SPAN>、<SPAN lang=EN-US>OA</SPAN>等系统紧密结合，从而保证企业文化建设的持续性</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">。它的优势主要体现在：</SPAN><SPAN style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 'Times New Roman'" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore">Ø<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">适时把握企业文化动态。慧路</SPAN><SPAN style="mso-bidi-font-weight: bold" lang=EN-US><FONT face="Times New Roman">CCIS</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为广大企业打造一个企业文化展示平台，使行业信息传播更快快、更广，企业行为更加透明化。</SPAN><SPAN style="mso-bidi-font-weight: bold" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore">Ø<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">高效完成企业文化建设工作。体现先进的企业文化和管理体系，体现企业先进的发展理念，有利于加强沟通、快速反应，提高效率，规范标准化流程。</SPAN><SPAN style="mso-bidi-font-weight: bold" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 150%; TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore">Ø<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">提高企业文化建设工作的参与力和执行力。</SPAN><SPAN style="mso-bidi-font-weight: bold" lang=EN-US><FONT face="Times New Roman">CCIS</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中灵活多样的沟通平台，使各部门主动参与到公司文化推行活动，便于更好的推行公司文化。</SPAN><SPAN style="mso-bidi-font-weight: bold"><FONT face="Times New Roman"> <SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 10.5pt; mso-bidi-font-size: 10.0pt; mso-font-kerning: 1.0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在现代企业运作和管理中，组织的快速扩张，企业的高速发展，人员遍布各地，已经很少有员工能随时随地来参与企业文化建设，每个员工的积极参与早已是企业文化建设的基本元素，慧路软件的企业文化信息系统已经把整个公司的企业文化建设相关流程和内容都记录下来，融入到企业文化信息化系统中，让企业文化建设渗透在员工工作、生活中的每个角落，让企业文化真正落地，而不是为了企业文化建设而进行企业文化建设</SPAN><SPAN style="FONT-FAMILY: Arial; FONT-SIZE: 10.5pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA" lang=EN-US>,</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 10.5pt; mso-bidi-font-size: 10.0pt; mso-font-kerning: 1.0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">主要体现在：促使企业</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 10.5pt; mso-font-kerning: 1.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">形成浓厚的企业文化氛围，激发全体员工建设企业文化的热情和创造性；有效地促进和树立企业形象的工作步入正轨，并初见成效；让企业文化建设在促进企业经营业绩的提升和管理水平的进步中发挥更大的作用；</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 10.5pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">能以较低的成本，提供企业文化建设的载体和平台，发挥持续的影响，实现企业文化建设的真正落地，达到企业文化增值的效果。</SPAN> 本人对企业文化也非常感兴趣，非常感谢楼主的分享
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