罗雅霖老师博客论坛店长培训支招：店铺销售思路的内容包括哪些
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName ProductID="罗雅霖" w:st="on"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">罗雅霖</SPAN></B></st1:PersonName><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">老师博客论坛店长培训支招：</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">店铺销售思路的内容包括哪些</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="COLOR: black; mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">销售思路是根据市场分析而做出的指导全年销售计划的精神纲领，是营销工作的方向和灵魂，也是销售部需要经常灌输给员工的操作理念。其中包括以下内容：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">1)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">树立全员销售观念，真正体现“营销生活化，生活营销化”。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">2)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">实施深度分销，有计划、有重点地指导每一个销售人员。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">3)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">综合利用产品、价格、通路、促销、传播、服务等营销组合策略。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">4)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'">在市场操作中，即要坚持运作差异化的原则，又要体现独有的操作特色。营销思路的确定，一定要充分结合本店的实际，不仅内容要翔实、有可操作性，而且还要体现创新精神，这样才能发挥很好的指导作用。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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