郭汉尧博客论坛支招：媒体广告促销与营业推广促销
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">郭汉尧博客论坛支招：媒体广告促销与<SPAN style="mso-bidi-font-weight: bold">营业推广促销</SPAN></SPAN></B><B><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">贵派电器营销学院院长<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName w:st="on" ProductID="郭汉尧">郭汉尧</st1:PersonName>老师指出：</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">媒体广告促销与<SPAN style="mso-bidi-font-weight: bold">营业推广促销</SPAN>！</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">媒体广告促销</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">:<SPAN style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最常见的促销手段，广告能迅速而广泛地向消费者提供产品信息。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">主要广告媒体有广播、电视、互联网、报纸、杂志及其他醒目的有形物体等。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">媒体广告的缺点是费用庞大。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">营业推广促销</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><FONT face="Times New Roman">:<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">运用各种短期诱因鼓励购买以促进产品销售的一种方式。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">最大特点是即期效用明显。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">营业推广工具：样品、优惠券、现金折扣、赠奖（或礼物）、竞赛（抽奖、游戏）、惠顾回报、免费试用、产品保证、现场陈列或示范表演等多种形式。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
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