郭汉尧博客论坛经销商支招:区域市场选择方法
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">郭汉尧博客论坛经销商支招:<SPAN style="mso-bidi-font-weight: bold">区域市场选择方法</SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">贵派电器营销学院院长<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName ProductID="郭汉尧" w:st="on">郭汉尧</st1:PersonName>老师指出:区域市场选择方法!</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">①</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">产品可能适销对路的区域定位为</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目标市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">,作为候选对象。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">②把</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目标市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中企业当前营销能力可以涉及的区域定位为</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">首选市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">③把</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">首选市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中可能创造局部优势的区域定位为</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">重点市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">,应当全力开拓。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">④把</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">重点市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中可以起到辐射作用的区域定位为</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中心市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">,应充分发挥其优势努力开拓。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">⑤把上述市场以外的区域定位为</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">次要市场</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、当前无须全力开拓,但可有针对性地培育市场,选择客户。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
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