premium 发表于 2009-9-14 11:54:00

包装好价值之后才谈价格!罗雅霖老师店长培训论坛支招

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; mso-char-indent-count: 2.0"><SPAN class=txt1><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">包装好价值之后才谈价格!</SPAN></B></SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName w:st="on" ProductID="罗雅霖"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">罗雅霖</SPAN></B></st1:PersonName><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">老师店长培训论坛支招</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">当顾客对商品生成兴趣的时候大多数的顾客一定会很快的询问到价格的问题,除非你的价格在市场上非常具有优势否则千万不要急着去回答价格的问题,一定要先将你的价值包装完之后再进到价格的讨论,在价值未包装完之前都先将价格做延缓的处理,然后开始强化客户可以得到的利益,好处,方便性等等,不断的强化其购买的意愿。</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">如果要做商品比较,请事先做好分析,跟同质量而且比较占有优势的商品做比较,强调自己的优越与独特性,但是语言中绝对不要以破坏和攻击他人商品作为手段。</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">用使用的期限将价格换算到一天或是一个月的花费上来看,举例:</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">1000</FONT></SPAN></SPAN><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">元可以用十年,一年才花</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">100</FONT></SPAN></SPAN><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">元,一个月才花</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">9</FONT></SPAN></SPAN><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">元,可是你能享受的是……。</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">商品如果还可以多人使用,还可以用人数下去再继续将成本下降。</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">将具有生产力的商品和他所可以生成的利润做结合用资料表达出来</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN class=txt1><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-size: 10.5pt">站在同理心上将商品发生故障之后所可能造成的困扰用语言表达出来,提高他的忧患意识。</SPAN></SPAN><SPAN class=txt1><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
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