商品定价有哪些方法（二）罗雅霖老师店长培训论坛支招
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">商品定价有哪些方法（二）</SPAN></B><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName w:st="on" ProductID="罗雅霖"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">罗雅霖</SPAN></B></st1:PersonName><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">老师店长培训论坛支招</SPAN></B><B><SPAN lang=EN-US style="COLOR: black; mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>4</SPAN>）整数法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">对于高档商品、耐用商品等应该采用整数定价策略，给顾客一种“一分钱一分货”的感觉，可以用来树立商品的形象。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>5</SPAN>）弧形数字法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">“<SPAN lang=EN-US>8</SPAN>”与“发”虽毫不相干但宁可信其有，不可信其无。满足消费者的心理需求总是对的。据国外市场调查发现，在生意兴隆的商场、超级市场中商品定价时所用的数字，按其使用的频率排序，先后依次是<SPAN lang=EN-US>5</SPAN>、<SPAN lang=EN-US>8</SPAN>、<SPAN lang=EN-US>0</SPAN>、<SPAN lang=EN-US>3</SPAN>、<SPAN lang=EN-US>6</SPAN>、<SPAN lang=EN-US>9</SPAN>、<SPAN lang=EN-US>2</SPAN>、<SPAN lang=EN-US>4</SPAN>、<SPAN lang=EN-US>7</SPAN>、<SPAN lang=EN-US>1</SPAN>。这种现象不是偶然出现的，究其根源是顾客消费心理的作用。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>6</SPAN>）成本导向定价</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-hansi-font-family: 'Times New Roman'"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">最常见的是成本加定价方法，即按商品单位成本加上一定比例的毛利，定出零售价。不同种类的商品，其毛利的加成比例不同。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>7</SPAN>）需求导向定价<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">它是依据购买者对产品价值的理解和需求强度来定价。百货商场由于附加服务和环境气氛为产品增加了价值，其商品价格可以高于小商店。另外，百货商场可以对一些世界知名品牌实行高价策略。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>8</SPAN>）竞争导向定价<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">它依据竞争者的价格来定价——可相同，可高，也可低。价格调整主要看竞争者是否变动，随市场定价。这处方法可在竞争中减少风险，并协调同行业间的关系。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">（<SPAN lang=EN-US>9</SPAN>）地理定价<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 'Times New Roman'">就是在地理条件上，考虑运费与状况后所定的价格。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
页:
[1]