悦野团队 发表于 2009-12-17 11:51:00

年会活动策划与企业文化

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center" align=center><B><SPAN style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年会活动策划与企业文化</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman">&nbsp;&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">进行年会活动策划时，了解年会活动如何适合企业文化将有助于活动取得成功。再年会策划中有机地组合各种企业文化要素，可以使参加者从心理上和精神上与企业的核心价值观联系在一起，增强年会活动的效能。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一家财富</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">500</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">强的企业准备策划一次旨在『迎接新千年』的大型年会活动，必须将企业文化融入活动中。其中又</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个非常明确的目标：</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo1; tab-stops: list 39.75pt"><SPAN lang=EN-US style="mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">庆祝</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">10</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年光辉岁月，迎接新千年</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo1; tab-stops: list 39.75pt"><SPAN lang=EN-US style="mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">肯定员工作出的贡献</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo1; tab-stops: list 39.75pt"><SPAN lang=EN-US style="mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为员工提供一次独特的体验，加强其对企业文化的好感与体验。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年会策划团队提出了一个既基于产品又不脱离企业主题的年会策划，这个大型的企业活动包括娱乐、探险、为新千年欢呼、盛大的烟花演出等。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">通过各种活动主题，年会策划者把这家企业的主要产品与活动目的紧密相连。活动目的地在企业工厂内，有巨大的白色帐篷、丰富多彩的狂欢游行、游戏和竞技节目、还有乐队和各种小吃。每位公司员工都能参与到活动中，例如才艺表演、团队竞赛和基于企业文化的游戏与演出。小丑、魔术师和喜剧演员的表现也十分精彩。大量的、印有公司</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">LOGO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">T</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">恤作为年会活动纪念品分送给大家。在健康中心附近，年会策划者还提供了电影和主题为『光辉</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">10</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年』的主题展览。年会活动尾声，当地一位著名的歌星出场，演唱了公司主题曲，现场情绪高涨，很好地传达了年会活动的主题。</SPAN></P>
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阳光婧婧 发表于 2009-12-17 12:08:00

回复：年会活动策划与企业文化

“1、  庆祝10年光辉岁月，迎接新千年”楼主分享的这帖有些个年头了，不过还是多谢楼主分享

yangwanbiao 发表于 2010-1-7 09:52:00

回复：年会活动策划与企业文化

顶，同意楼主的说法
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