服务产品的设计与营销策略
<DIV align=left><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><FONT face="Times New Roman"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>课程大纲</STRONG></SPAN></DIV><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"> </P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">一、服务产品战略<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品发展的四个阶段<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品管理模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的总体规划<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品战略决策十步法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务市场分析和产品定位<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的分类<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l2 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的盈利模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 33.45pt; TEXT-INDENT: -35.85pt; mso-para-margin-right: 0cm; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: -.23gd; mso-char-indent-count: -3.97"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">二</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"> </SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">、服务产品营销策略</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-fareast-font-family: ˎ̥; mso-bidi-font-family: ˎ̥"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">营销并重</SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">，减少销售难度实现服务的销售规模</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-fareast-font-family: ˎ̥; mso-bidi-font-family: ˎ̥"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">卖点分析与提炼，合理介绍服务产品的特点和益处</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"> <o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-fareast-font-family: ˎ̥; mso-bidi-font-family: ˎ̥"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">如何提炼服务产品的卖点，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥">FFAB</SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">技巧和方法演练（专业产品的实战案例分析和工具运用演练）</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-fareast-font-family: ˎ̥; mso-bidi-font-family: ˎ̥"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">不同区域特点的服务产品营销策略</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-fareast-font-family: ˎ̥; mso-bidi-font-family: ˎ̥"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">实时应用拓展手段：交流研讨会、广告展览、高层论坛</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">三、服务产品的设计与开发</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold">服务产品的需求及现状分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的开发流程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">产品创新的七个策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品设计与包装<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品定价方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的<SPAN lang=EN-US>SLA</SPAN>设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的体验设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">8.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品成本结构设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">9.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">客户期望与行业标杆分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">10.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">竞争对手优劣势分析工具和步骤</SPAN><FONT face="Times New Roman"><SPAN style="FONT-SIZE: 9pt"> </SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -5.4pt; mso-list: l0 level1 lfo3; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">11.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">服务产品竞争策略制定方法演练（专业服务产品的实战案例分析和工具运</SPAN><SPAN style="FONT-SIZE: 9pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">用演练）</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">四、服务产品的高效运营<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">三种服务产品的要素分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">运作策略分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">标准化服务实施模式的决策<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">构建服务运营模式的方法<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">运营模式设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务网络设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务能力级别划分<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">8.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">实施队伍的组织分析与设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">9.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务运营的组织设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">10.<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务基线设计与应用</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>讲师介绍</STRONG></SPAN></SPAN></P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 12.65pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -12.65pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 12.65pt; mso-char-indent-count: -1.2"><B><SPAN style="FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT size=3>赵新玉 先生<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd; mso-char-indent-count: -1.2"><SPAN lang=DE style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings; mso-ansi-language: DE"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ansi-language: DE">技术营销专家<SPAN lang=DE><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd; mso-char-indent-count: -1.2"><SPAN lang=DE style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings; mso-ansi-language: DE"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ansi-language: DE">华为公司原营销副总裁<SPAN lang=DE><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ansi-language: DE">清华大学特聘教授</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">德为管理咨询有限公司首席顾问<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 24.5pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -24.5pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 24.5pt; mso-char-indent-count: -2.71"><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">职业经验：<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">历任华为副总裁、服务产品线总裁，华为营销全球区域负责人。<SPAN lang=EN-US>11</SPAN>年华为公司高级管理经验，华为服务营销创始人。四年中领导华为服务营销业务从零发展到<SPAN lang=EN-US>20</SPAN>多个亿，组建了华为服务营销的销售管理、商务管理、市场管理和服务产品行销和开发管理的组织和队伍建设。曾为中兴、同洲电子 、国人通信、中达等企业提供过培训或咨询服务。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 24.4pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -24.4pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 24.4pt; mso-char-indent-count: -2.71"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">是华为<SPAN lang=EN-US>SPMT</SPAN>委员会、营销商务授权管理团队、产品定价专家团等重大决策团队的的核心成员。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">营销项目：</SPAN></B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"> 主持并参与的重大营销项目：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>1.2</SPAN>亿元中国电信维保项目（中国第一单服务项目）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>8200</SPAN>万元泰国<SPAN lang=EN-US>AIS</SPAN>项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>4000</SPAN>万元香港和记专项服务项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">管理项目：</SPAN></B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">主持并参与的重大管理项目：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>IBM</SPAN>客户关系管理项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN>2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US> IBM</SPAN>市场管理（<SPAN lang=EN-US>MM</SPAN>）项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>4</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>HP</SPAN>华为服务体系变革项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>6</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<SPAN lang=EN-US>HP</SPAN>华为服务营销体系设计项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN>------<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">擅长课程：</SPAN></B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">《行业市场拓展》《集成项目管理与质量管控》《技术服务营销》《服务业务设计与运营》《专业销售战术与技能》《技术服务质量管理》《成为优秀的售前工程师》等（以上课程均成功举办过公开课、内训）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo4; tab-stops: list 41.4pt"></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><SPAN lang=EN-US style="mso-bidi-font-weight: bold"></SPAN></SPAN> </P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p>深圳德为管理咨询</o:p></SPAN></P>
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