经典营销管理教程（PPT）.ppt
<P></P><P> </P>
<P>经典营销管理教程</P>
<P></P> 本帖最后由 it99master 于 2011-3-22 13:26 编辑 </I><BR><BR>
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<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; LEFT: -4.17%; mso-special-format: bullet">•</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>市场营销有没有理论？ </B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; LEFT: -3.93%; mso-special-format: bullet">•</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>什么是市场营销的研究对象和理论内核？ </B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; LEFT: -4.17%; mso-special-format: bullet">•</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>市场营销学同相关学科的区别何在？ </B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B></B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; LEFT: -3.54%; mso-special-format: bullet">•</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>结论：市场营销学是研究如何克服交换障碍和</B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>实现潜在交换的理论学科。 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; LEFT: -4.17%; mso-special-format: bullet">•</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>理论内核：交换障碍的克服。 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"></DIV></DIV> 本帖最后由 it99master 于 2011-3-22 13:27 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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