企业的横向规模与多元化战略(ppt46)
<P>我的帖不用回覆</P> 本帖最后由 it99master 于 2011-3-19 09:17 编辑 </I><BR><BR><DIV class=O v:shape="_x0000_s1026">
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 156%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: #3366ff; FONT-SIZE: 80%; TOP: 0.22em; LEFT: -4.11%; mso-color-index: 5; mso-special-format: bullet">l</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">一、企业的横向整合战略 </SPAN></DIV>
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 156%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: #3366ff; FONT-SIZE: 80%; TOP: 0.22em; LEFT: -4.11%; mso-color-index: 5; mso-special-format: bullet">l</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>(</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">一</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>)</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">、规模经济与范围经济 </SPAN></DIV>
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 156%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: #3366ff; FONT-SIZE: 80%; TOP: 0.22em; LEFT: -3.56%; mso-color-index: 5; mso-special-format: bullet">l</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>1.</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">规模经济定义：平均成本随着产出增加而下降，即</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>MC<AC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">。</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>MC=AC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">称为规模报酬不变；</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>MC>AC</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">称为规</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">模不经济。 </SPAN></DIV>
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 156%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: #3366ff; FONT-SIZE: 80%; TOP: 0.22em; LEFT: -4.11%; mso-color-index: 5; mso-special-format: bullet">l</SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">规模经济可以分成公司规模与工厂规模 </SPAN></DIV>
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 20 0'; mso-margin-left-alt: 216"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 156%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: #3366ff; FONT-SIZE: 80%; TOP: 0.22em; LEFT: -3.56%; mso-color-index: 5; mso-special-format: bullet">l</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>2.</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">范围经济定义：一起生产和销售的多种成本之和小</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'">于单独生产和销售同样数量的单一产品成本。即</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 28pt; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-ascii-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>C(q1,0)+C(0,q2)>C(q1,q2) </SPAN></DIV>
<DIV style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: '90 50 0'; mso-margin-left-alt: 216"></DIV></DIV> 本帖最后由 it99master 于 2011-3-19 09:18 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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