联合利华的中国战略(DOC12)
<P>我的帖不用回覆</P> 本帖最后由 it99master 于 2011-3-17 16:12 编辑 </I><BR><BR><P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">01</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">11</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月中国正式加入</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">WTO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，本土企业在新的市场营销环境下，最重要的任务是学习——适应——创新。跨国公司在</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">20</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">世纪主导世界经济，在</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">21</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">世纪将主宰世界经济。从十几年前宝洁</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">(P&G)</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等最早进入中国市场到今日跨国公司全面进入</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">跨国公司已在中国市场做了大量的跨国行销活动，其市场战略、营销策略为本土企业学习如何适应</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">WTO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">后国际市场竞争提供了生动的、近距离的、鲜活的启示。</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman"> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">“中国是联合利华未来发展战略中最重要的地区，它的重要性使其成为惟一在联合利华全球策略中被明确提到名称的国家。”</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman"> <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">“在持续高速发展的经济大潮中，联合利华和其合作伙伴将以更为强有力的姿态拓展其业务，以期在中国这个竞争激烈的广阔市场中永远立于不败之地。”</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman"> <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">“中国会成为联合利华全球增长的重要发动机，一颗</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">20</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">世纪</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">20</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年代播下的种子开出了</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman">21</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">世纪的花。”</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman"> <o:p></o:p></FONT></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="LINE-HEIGHT: 22pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly" class=MsoNormal><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">上述这些言论，出自全球著名消费品企业联合利华总裁之口，我们分明可看出并确信它的“中国战略”。</SPAN><SPAN style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt" lang=EN-US><FONT face="Times New Roman"> <o:p></o:p></FONT></SPAN></P> 本帖最后由 it99master 于 2011-3-17 16:13 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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