daniel_09 发表于 2010-1-22 15:24:00

战略管理——艺术与实务(PPT 226)

我的帖不用回覆 本帖最后由 it99master 于 2011-3-16 11:01 编辑&nbsp;</I><BR><BR>
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<DIV style="mso-line-spacing: '110 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-text-indent-alt: 405"><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">本书主要讨论战略管理的基本问题、理论本质、现实出路，</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">特别是战略所涉及的环境、使命、实力三假设，持续竞争优势、</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">业务发展演化、市场竞合互动三维构架，以及与战略相关的决策、</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">变革、激励三方面动态管理问题。 </SPAN></DIV>
<DIV style="mso-line-spacing: '110 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-text-indent-alt: 405"><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">本书采用问题导向而非理论导向型思路，主要针对我国在职</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">经理人员工商管理硕士（</SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'; mso-fareast-language: ZH-CN" lang=EN-US>EMBA</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">）研究生的战略管理课程学习要</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; FONT-SIZE: 24pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 楷体_GB2312; mso-hansi-font-family: 'Times New Roman'">求而写，同时兼顾了其他各类战略实践与理论研究者的需要。</SPAN></DIV></DIV> 本帖最后由 it99master 于 2011-3-16 11:03 编辑 <br /><br />

adam_wj 发表于 2010-1-22 15:28:00

回复：战略管理——艺术与实务(PPT 226)

说实话，不怎么样，没什么内容。

cmmice 发表于 2012-10-23 14:49:48

说实话，不怎么样，没什么内容。

fpg 发表于 2018-7-26 15:44:56

非常感谢楼主分享这样的好资料！

fpg 发表于 2018-9-13 17:11:01

非常感谢楼主分享这样的好资料！
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