成长性企业战略
我的帖不用回覆 本帖最后由 it99master 于 2011-3-15 19:09 编辑 </I><BR><BR><P style="LINE-HEIGHT: 15pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly; mso-outline-level: 1" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业都是由小到大发展起来的</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">但令人惊讶的却是某些企业的赶超式成长。如许多名不见经传的弱小企业常常赶超强大的竞争对手</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">而且赶超的时间也越来越短</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">过去要靠几十年才能积累的财富和建立起的竞争优势</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">现在多则十几年</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-hansi-font-family: 'Times New Roman'">﹑</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">短则几年就可实现。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 15pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly; mso-outline-level: 1" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以海尔为例</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">它成立后的年均发展速度高达</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">82.8%,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">远远超过一般的家电企业。而在</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">1984</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年该集团总裁张瑞敏调到青岛电冰箱总厂时</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">面对的却是负债</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">147</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元人民币的烂摊子。他从筹资引进德国电冰箱生产线开始</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">经过</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">14</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年的努力</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">就使海尔成为中国大陆家电行业的龙头企业</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年销售额达</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">110</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多亿人民币。</SPAN><SUP><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">(1)<o:p></o:p></FONT></SPAN></SUP></P>
<P style="LINE-HEIGHT: 15pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly; mso-outline-level: 1" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">还有众多的日本公司</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以微软和英特尔为代表的美国计算机后起之秀</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">我们身边的康师傅和格兰仕等</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">它们中有的几乎是白手起家</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">少则几年多则十几年</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">发展成本行业数一数二的大公司。</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><o:p></o:p></SPAN></P>
<P style="LINE-HEIGHT: 15pt; MARGIN: 0cm 0cm 0pt; mso-line-height-rule: exactly; mso-outline-level: 1" class=MsoNormal><SPAN style="FONT-SIZE: 12pt" lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">使这些企业成功的原因可能多种多样</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">:</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">有的受到了政府产业政策的极力支持</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">如早期的日本汽车业</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">; <SUP>(2)</SUP> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">有的赶上了战争</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">如美国和德国的军火工业。</SPAN><SPAN style="FONT-SIZE: 12pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">除去这些特殊因素</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">毫无疑问</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从宏观角度看只能是时代造就了像海尔和微软这样成功的企业。近几十年来相对和平的政治环境﹑不断开放的世界经济体系和科学技术的迅猛发展为它们提供了历史性的发展机遇。但从微观看</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">为什么只有它们抓住了这些机遇并实现了如此之快的发展</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">?</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在成长的过程中</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">像微软这样的小字辈儿又如何成功地抵御来自</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">IBM</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 12pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这样的巨型企业的反击而长时间维持成长的过程呢</SPAN><SPAN style="FONT-SIZE: 12pt" lang=EN-US><FONT face="Times New Roman">?<o:p></o:p></FONT></SPAN></P> 本帖最后由 it99master 于 2011-3-15 19:10 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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