战略管理－竞争战略
我的帖不用回覆 本帖最后由 it99master 于 2011-3-15 18:59 编辑 </I><BR><BR><DIV class=O v:shape="_x0000_s1026">
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -5.41%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第一节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>竞争战略的本质 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -5.41%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第二节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>低成本战略 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -5.41%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第三节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>差别化战略 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -5.41%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第四节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>集中一点战略 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -5.41%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第五节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>价值创新 </B></SPAN></DIV>
<DIV style="mso-line-spacing: '90 20 0'; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 779; mso-text-indent-alt: 779"><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 178%"><SPAN style="POSITION: absolute; FONT-FAMILY: Wingdings; COLOR: yellow; LEFT: -4.86%; mso-special-format: bullet; mso-color-index: 3">v</SPAN></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>第六节</B></SPAN><SPAN style="FONT-FAMILY: 'Times New Roman'; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B><SPAN style="mso-spacerun: yes"> </SPAN></B></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 32pt; mso-ascii-font-family: 'Times New Roman'; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'"><B>竞争对策与动态竞争模型</B></SPAN></DIV></DIV> 本帖最后由 it99master 于 2011-3-15 19:00 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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