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标题:
采购环境与供应市场分析实务(上海,2月26-27日)
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作者:
北京曼顿咨询
时间:
2009-2-2 17:33
标题:
采购环境与供应市场分析实务(上海,2月26-27日)
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">采购环境与供应市场分析实务(上海,<SPAN lang=EN-US>2</SPAN>月<SPAN lang=EN-US>26-27</SPAN>日) <SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训日期】</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2009</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年<SPAN lang=EN-US>2</SPAN>月<SPAN lang=EN-US>26-27</SPAN>日<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训地点】</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">上海<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训对象】</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">适合于各级采购供应人员<SPAN lang=EN-US>(</SPAN>特别是采购新手<SPAN lang=EN-US>)</SPAN>及其他感兴趣</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Arial">的各类人士。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程背景】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">在广阔的供应链中,众多的组织和部门都努力获取最大价值、质量、效率和竞争力。本课程旨在解析组织和部门所要面对的各种挑战。本课程从采购方所处的不断变化的环境是如何影响他们今天和将来的角色的<SPAN lang=EN-US>;</SPAN>分别从组织所处的宏观环境和微观环境两方面剖析<SPAN lang=EN-US>;</SPAN>进而对相应的供应市场进行分析探讨<SPAN lang=EN-US>,</SPAN>形成供应商定位模型和策略。本课程始终强调的是把基础的采购与供应原理运用到不同的组织环境中,帮助学员理解和把握采购与供应这项可转换的实战技能。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程收益】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■理解采购的战略职能<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■理解全球化<SPAN lang=EN-US>,</SPAN>准时制和批量定制是如何影响采购职能的<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■懂得与谈判<SPAN lang=EN-US>,</SPAN>质量<SPAN lang=EN-US>,</SPAN>流程再造和供应链及信息技术<SPAN lang=EN-US>,</SPAN>学习型组织相关的问题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■解组织的不同类型及对应的采购特点和策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■掌握供应市场分析步骤和技巧<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■学会确定供应定位模型和评价细分市场<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程大纲】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第一部分 战略性采购和供应环境概述<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■采购的定义和战略前景<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■环境作为采购战略中的推动力量<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■推动供应环境的力量和因素<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第二部分 采购的宏观环境及分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■供应环境的全球化与全球市场<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■时间压缩对供应环境的影响<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■提高期望<SPAN lang=EN-US>:</SPAN>迎接质量的挑战<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■综合过程环境中的采购<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■供应链一体化环境下的采购<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■采购信息技术的推动与应用<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■商业环境分析<SPAN lang=EN-US>(PEST</SPAN>分析<SPAN lang=EN-US>)<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第三部分 采购组织的微观环境及分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■不同组织类型及对采购的要求<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■学习型组织对采购的影响<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■采购方式分类与选择<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■采购对象及成分分类<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■最佳采购实践<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■<SPAN lang=EN-US>SWOT</SPAN>分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第四部分 供应市场结构与分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■竞争策略与供应市场结构<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■为供应市场确定优先级<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■建立供应定位模型<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■准确理解供应市场并筛选细分市场<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■进一步评价细分市场<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■供应市场分析的信息获取与支持<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第五部分 总结与问答<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
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