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标题: 郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！ [打印本页]
作者: premium 时间: 2010-2-5 16:08
标题: 郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！
郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！
2 a0 v7 A4 G* R郭汉尧老师指出：加强品牌推广部门与其他部门的互动！
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——与市场策略规划部门的互动。
5 l, o4 o2 C. ^: W2 r! y- W% p6 ]: y掌握整体市场的战略规划思想和目标，同时向市场部门传达品牌推广的发展方向，求得整体战略资源的有效分配。
3 `: H8 e5 I, N/ d9 ?5 b——与市场调研部门的互动。
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通过市场调研部门取得相关的市场研究和品牌研究的资料，同时定期传达品牌研究的方向和主题，使市场调研部门将品牌研究纳入统一的市场研究系统。
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——与销售部门的互动。
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向销售部门传达品牌的策略思想、发展方向、策略规划和战术计划，同时协助销售部门开展品牌建设的具体执行工作，使品牌价值得以真正实现。
( C8 p/ c& [/ v9 }4 D Q `——与财务部门的互动。
0 r' K& M; E @/ ~向财务部门取得品牌的成本、毛利、净利等财务数据，以此来评判品牌推广的状况。
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作者: 大肥鹅 时间: 2010-2-5 18:23
标题: 回复：郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！
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