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营销人员任职资格标准与测评-----豆世红

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[LV.6]常住居民II

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发表于 2010-1-5 09:18:00 |只看该作者 |倒序浏览
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>课程背景</STRONG></SPAN></P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 21pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 21.0pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #333399; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">企业在营销人才培养工作中,没有一个优秀营销人员的客观的衡量标准;<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 21pt; TEXT-INDENT: -21pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 21.0pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #333399; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">企业没有建立体系化的人才测评机制,在晋升、薪酬等管理工作中存在不公平;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Arial; mso-hansi-font-family: 'Times New Roman'"><o:p></o:p></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">&nbsp;&nbsp;营销人才培养多以</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-ascii-font-family: Arial; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体">“</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">教育</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-ascii-font-family: Arial; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体">”</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">为主,缺少学员的参与和自主学习的动力</SPAN><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">。</SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>课程收获</STRONG></SPAN></SPAN></P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">、通过培训,掌握如何建立营销人员的任职资格标准的方法和测评方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">、通过培训,掌握基于任职资格的激励体系设计方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">、通过培训,掌握营销骨干加速成长的有效机制<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">、通过培训,</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">获得一整套培训发展体系建立的思路和实操的方法、工具</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Arial; mso-hansi-font-family: 'Times New Roman'"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Arial; mso-hansi-font-family: 'Times New Roman'">5</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-no-proof: yes">、通过</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial">培训,提高企业培训效率和效果,提高员工和企业的绩效水平。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Arial; mso-hansi-font-family: 'Times New Roman'"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 10.9pt; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.04gd; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Arial; mso-hansi-font-family: 'Times New Roman'"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 14.15pt 0pt 8.15pt; TEXT-INDENT: -8.15pt; LINE-HEIGHT: 16pt; mso-para-margin-right: 1.35gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 8.15pt; mso-char-indent-count: -.9; mso-line-height-rule: exactly"><SPAN><STRONG>授课方式:</STRONG>采用案例分析、情景演练、与嘉宾对话、小组讨论互动式教学<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><STRONG>培训对象</STRONG></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes">营销总监、销售部经理、办事处经理、市场部经理、售前工程师、客户经理、渠道经理、人力资源部经理、总监等</SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"></SPAN></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN></SPAN></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN></SPAN></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>课程大纲</STRONG></SPAN></SPAN></SPAN></P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">一、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销职位的角色分析与职位族设计</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l1 level1 lfo2; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销职位的分类</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l1 level1 lfo2; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销职位的职位族设计</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l1 level1 lfo2; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销职位的角色分析</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l1 level1 lfo2; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销职位的职业发展通道设计</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">二、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">客户经理的专业能力</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l5 level1 lfo4; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">客户经理的专业能力标准模型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l5 level1 lfo4; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力一:区域市场策划</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l5 level1 lfo4; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力二:客户关系建立</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l5 level1 lfo4; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力三:销售项目运作</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l5 level1 lfo4; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">5、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">客户经理的专业能力测评工具</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p><FONT face="Times New Roman">&nbsp;</FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">三、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">渠道经理的专业能力</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">渠道经理的专业能力标准模型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力一:渠道信息收集</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力三:渠道策略</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力四:渠道开发</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">5、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力五:渠道管理</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l4 level1 lfo5; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">6、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">渠道经理的专业能力测评工具</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">四、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">产品经理的专业能力</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">产品经理的专业能力标准模型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力一:市场调研</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力二:产品市场策划</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力三:技术方案设计</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">5、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">专业能力四:品牌推广</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l6 level1 lfo6; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">6、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">产品经理的专业能力测评工具</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p><FONT face="Times New Roman">&nbsp;</FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">五、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员的素质能力</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l2 level1 lfo3; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员的素质模型</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l2 level1 lfo3; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">客户经理的素质能力标准</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l2 level1 lfo3; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">渠道经理的素质能力标准</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l2 level1 lfo3; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">产品经理的素质能力标准</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l2 level1 lfo3; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">5、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">素质能力的测评工具</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p><FONT face="Times New Roman">&nbsp;</FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 20.9pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 15pt; mso-para-margin-left: -.01gd; mso-list: l3 level1 lfo1; tab-stops: list 21.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">六、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员加速成长机制</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l0 level1 lfo7; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">1、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员的职业发展管理与激励</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l0 level1 lfo7; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">2、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员的成长规律</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l0 level1 lfo7; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">3、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员培养的资源库建设</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -6.95pt; LINE-HEIGHT: 15pt; mso-para-margin-left: 1.04gd; mso-list: l0 level1 lfo7; tab-stops: list 18.0pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold; mso-fareast-font-family: 'Times New Roman'"><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">4、<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold">营销人员的加速成长机制</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 10.9pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 9pt; mso-bidi-font-weight: bold"><o:p><FONT face="Times New Roman">&nbsp;</FONT></o:p></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold">案例分析:华为公司产品经理任职资格标准</SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>讲师介绍</STRONG></SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"></SPAN></SPAN>&nbsp;</P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold">
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><A name=OLE_LINK2></A><A name=OLE_LINK1><SPAN style="mso-bookmark: OLE_LINK2"><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><FONT color=#000000>豆世红 先生<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></SPAN></A></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体"><o:p>&nbsp;</o:p></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2; mso-list: l0 level1 lfo1; tab-stops: list -18.0pt"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体">英国国家职业资格认证(<SPAN lang=EN-US>NVQ</SPAN>)高级督考<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2; mso-list: l0 level1 lfo1; tab-stops: list -18.0pt"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体">华为技术有限公司 原任职资格部部长、总裁助理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2; mso-list: l0 level1 lfo1; tab-stops: list -18.0pt"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN></SPAN><B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体">德为管理咨询有限公司<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN>总经理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B><U><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">职业经验:</SPAN></U></B></SPAN></SPAN><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold">曾在华为、联想等国内著名高科技企业任职,担任过总裁助理、任职资格管理部部长等职务。具有十多年的大型企业人力资源管理、产品管理经验。在华为公司工作<SPAN lang=EN-US>5</SPAN>年期间,长期与<SPAN lang=EN-US>IBM</SPAN>、<SPAN lang=EN-US>HAY</SPAN>、<SPAN lang=EN-US>TOWER</SPAN>、英国职业资格委员会等国内外著名咨询机构合作。</SPAN></SPAN></SPAN><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体"><o:p></o:p></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B><U><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">项目实践:</SPAN></U></B></SPAN></SPAN><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">在华为担任任职资格部部长期间:组织实施了华为任职资格体系、薪酬激励体系、绩效管理体系、素质模型等管理项目;华为秘书职业化项目。<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; TEXT-INDENT: -10.8pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">在担任资深顾问期间:成功主持了十多家企业涉及战略规划、组织设计、任职资格体系、绩效管理、薪酬激励系统、业务流程优化、市场体系规划、研发管理<SPAN lang=EN-US>/IPD</SPAN>等方面的管理咨询项目。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B style="mso-bidi-font-weight: normal"><U><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">专业文章:</SPAN></U></B></SPAN></SPAN><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">《建立高绩效组织的七个步骤》、《组织能力开发》、《基于任职资格的人才培养》……<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; TEXT-INDENT: -10.85pt; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt; mso-char-indent-count: -1.2"><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B style="mso-bidi-font-weight: normal"><U><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">专著:</SPAN></U></B></SPAN></SPAN><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">《职业化进程设计》 <B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US><o:p></o:p></SPAN></B></SPAN></SPAN></SPAN></P>
<P><SPAN style="mso-bookmark: OLE_LINK1"><SPAN style="mso-bookmark: OLE_LINK2"><B><U><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">擅长课程:</SPAN></U></B><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold">《基于流程的职位设计与绩效管理》《</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">任职资格管理与员加工加速成长<SPAN style="mso-bidi-font-weight: bold">》《管理人员职业化》《研发人员职业化》《行政人员职业化》《员工职业发展通道设计与全面报酬策略》</SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">(注:以上课程均成功举办过公开课、内训)</SPAN></SPAN></SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"></SPAN>&nbsp;</P>
<P>&nbsp;</P>
<P>&nbsp;</P>
<P>&nbsp;&nbsp;&nbsp;&nbsp; 深圳德为管理咨询</P>
<P>电话:0755-86307924</P>
<P>邮箱:<A href="mailto:zhongyanxia@dwtmm.com">zhongyanxia@dwtmm.com</A></P>
<P>网址:<A href="http://www.dwtmm.com">http://www.dwtmm.com</A></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"></SPAN>&nbsp;</P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold"></SPAN></SPAN></SPAN></SPAN>&nbsp;</P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-no-proof: yes"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>
<DIV align=left>&nbsp;</DIV></STRONG></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN>

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[LV.7]常住居民III

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