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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri">企业</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">公共关系管理高级研修班（上海，<SPAN lang=EN-US>9</SPAN>月<SPAN lang=EN-US>9-11</SPAN>日）<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训日期】</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2009</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年<SPAN lang=EN-US>9</SPAN>月<SPAN lang=EN-US>9-11</SPAN>日<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训地点】</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">上海<B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US><o:p></o:p></SPAN></B></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程背景】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">在独特的政治、经济和文化的背景下，企业的公共关系管理有着中国特色的理念和规律，学习、交流、分享提升管理水平，提高管理绩效。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程大纲】</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">一、公共关系——<SPAN lang=EN-US>21</SPAN>世纪最有魅力的职业<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■地位<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■优雅<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■财富<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■见识<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■持久 <SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">二、根儿正才能苗儿红——制定正确企业公关战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■被边缘化了的公关部和公关人<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■企业高层对公关的理解程度，决定了公关部的生存状态和命运前途<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■企业高层对公关的<SPAN lang=EN-US>N</SPAN>个误区<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■企业高层不重视公关的<SPAN lang=EN-US>N</SPAN>个原因<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公共关系管理——管什么<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■认知管理、形象管理、传播管理、关系管理、品牌管理、危机管理……<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关部的主管部门应该是谁？公关总监（经理）汇报给谁<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■不同发展阶段，企业如何选择适合的公共关系战略？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■在不同行业中，公关定位的差异<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■如何影响企业高层接受公关的正确观念<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■获得企业高层鼎力支持的<SPAN lang=EN-US>N</SPAN>个招法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">三、全民皆兵——搭建公关体系和推动全员公关<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关部总是忙于应付，疲惫不堪<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■全员公关才能让公关部从容不迫、举重若轻<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关是一种习惯<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■如何获得其他部门的支持<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■如何提升企业全员公关意识<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■用好公关部手中的致命武器<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■建设公共关系体系，详解企业危机管理体系<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">四、公关部门的管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■小胜靠智 大胜靠德——企业公关的行为准则<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■为目标而设计——公关部的组织结构<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■不以规矩不成方圆——为顺利开展公关工作建章立制<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——信息披露的归口制度<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——危机管理制度<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■巧妇难为无米之炊——预算管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何为部门赢得更多预算<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何与其他部门共享预算<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何在有限预算内把工作做精彩<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■核心生产力——人员管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——公关人的素质模型<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何挑选合适的员工<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何激发员工的热情和创造力<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■迈向成功的阶梯——项目管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——凡事预则立不预则废——计划的力量<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——有备无患——养兵千日用兵一时<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——获得最广泛内外部资源支持<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——一切尽在掌握——控制项目的进程和结果<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■没有评估就没有管理——效果评估<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——评估的困难<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——评估的基本原则<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——评估的对象、指标和标准<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——评估的方法和工具<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■他山之石可以攻玉——供应商管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——供应商管理<SPAN lang=EN-US>3</SPAN>部曲：想好、选好、用好<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——使用供应商的<SPAN lang=EN-US>N</SPAN>个理由<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何选择适合自己的供应商<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 8.8pt; TEXT-INDENT: 9.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .87; mso-para-margin-left: .84gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">——如何通过使用供应商赢取更大的战果<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">五、从优秀到卓越<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关经理的心态及习惯<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关经理的工作目标设定<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关经理的合理时间分配<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■公关经理的工作重点排序<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第一天<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chsdate w:st="on" IsROCDate="False" IsLunarDate="False" Day="9" Month="9" Year="2009"><SPAN lang=EN-US>2009</SPAN>年<SPAN lang=EN-US>9</SPAN>月<SPAN lang=EN-US>9</SPAN>日</st1:chsdate></SPAN></B><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ansi-language: EN">一、课程介绍、自我介绍、推选小组长<SPAN lang=EN><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">二、公共关系——<SPAN lang=EN-US>21</SPAN>世纪最有魅力的职业<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■</SPAN><SPAN lang=ZH style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ansi-language: EN; mso-fareast-language: ZH">视频欣赏：《一位卓越公关人的风采》</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■</SPAN><SPAN lang=ZH style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ansi-language: EN; mso-fareast-language: ZH">公关——值得为之倾注终生的事业</SPAN><SPAN lang=EN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ansi-language: EN"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ansi-language: EN"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">三、企业公共关系战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>1</SPAN>：现场调查——公关人成长中的烦恼<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>2</SPAN>：讨论——追溯烦恼的根源<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>3</SPAN>：讲解——企业公共关系战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>4</SPAN>：模拟演练——如何游说高层给予公关部更多支持和预算<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>5</SPAN>：上午课程小结<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">四、企业公共关系体系<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>1</SPAN>：小组讨论<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>2</SPAN>：案例分析——某企业公关部如何从忙碌不堪到气定神闲<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>3</SPAN>：讲解——企业公共关系体系建设及全员公关<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>4</SPAN>：模拟演练——为自己公司设计一个危机管理体系架构<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>5</SPAN>：下午课程小结，布置第二天课程讨论题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第二天<st1:chsdate w:st="on" IsROCDate="False" IsLunarDate="False" Day="10" Month="9" Year="2009"><SPAN lang=EN-US>2009</SPAN>年<SPAN lang=EN-US>9</SPAN>月<SPAN lang=EN-US>10</SPAN>日</st1:chsdate><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt -42.5pt; TEXT-INDENT: 42.15pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 4.0; mso-para-margin-left: -4.05gd"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">一、公关部门管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 0.1pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>1</SPAN>：小组讨论<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>2</SPAN>：分项内容讲解及案例分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>3</SPAN>：模拟演练<SPAN lang=EN-US>1</SPAN>——如何交上一份<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■高分的答卷（公关效果评估）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>4</SPAN>：模拟演练<SPAN lang=EN-US>2</SPAN>——代理商竞标现场<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 0.1pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>5</SPAN>：小组讨论<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">二、做一个成功的公关经理人<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 0.1pt; TEXT-INDENT: 9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>1</SPAN>：现场调查——公关人的一年和一天<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>2</SPAN>：内容讲解——如何成为一个成功的公关经理人<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 0.1pt; TEXT-INDENT: 9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■步骤<SPAN lang=EN-US>3</SPAN>：小组讨论及总结<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">三、全部课程内容总结及颁奖<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>集体合影、小组合影<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第三天<SPAN lang=EN-US>2009</SPAN>年<SPAN lang=EN-US>9</SPAN>月<SPAN lang=EN-US>11</SPAN>日<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">一、特邀嘉宾演讲<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">主讲人：宁述勇（陶氏化学亚太区公共事务部总监）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">公关职业生涯的经验和感悟（案例分享）<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">针对以下问题做具体解答：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt -0.1pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85; mso-para-margin-left: -.01gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■<SPAN lang=EN-US>B<st1:chmetcnv w:st="on" TCSC="0" NumberType="1" Negative="False" HasSpace="False" SourceValue="2" UnitName="C">2C</st1:chmetcnv></SPAN>和<SPAN lang=EN-US>B2B</SPAN>企业，公关工作的相同点和不同点，工作的侧重点有个不同？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 19.2pt; TEXT-INDENT: -10.5pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: -1.0; mso-para-margin-left: .83gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■在一个公关意识强，体系健全的企业中，如何开展公关工作，工作重点是什么？如何超越前人，让业绩能够上新台阶？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 19.2pt; TEXT-INDENT: -10.5pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: -1.0; mso-para-margin-left: .83gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■在一个新成立的企业，如何说服高层重视公关？如何争取支持和预算？如何快速搭建公关体系？如何迅速抓住工作重点？如何彰显工作业绩？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt -0.1pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85; mso-para-margin-left: -.01gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■如何让所做的工作、开展的各种公关活动让企业大多数人看到价值？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt -0.1pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85; mso-para-margin-left: -.01gd"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■在企业为了经济利益而决定牺牲公众利益的时候，作为公关部如何处理？<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 268.5pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">二、自由讨论<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 268.5pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">拟邀嘉宾<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 268.5pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">徐<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>俊 杜邦副总裁公共事务总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 69.0pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">李国威 通用电气副总裁兼公共事务总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 69.0pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">贾<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>群 克莱斯勒汽车 公共关系总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 69.0pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">陈<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>波 家乐福公关总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; tab-stops: 69.0pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">李<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>君 安利中国公关副总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【讲师介绍】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><st1:PersonName w:st="on" ProductID="贺"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">贺</SPAN></st1:PersonName><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">老师，中国培训资讯网<SPAN lang=EN-US>(www.e71edu.com)</SPAN>资深讲师。<SPAN lang=EN-US>18</SPAN>年工作经验，<SPAN lang=EN-US>12</SPAN>年公共关系研究、实践和培训经验。于<SPAN lang=EN-US>2004</SPAN>年创办名道公共传播研究所，秉承“发现、培养、成就公关人才”的宗旨，整合业界资源，致力于公共关系在中国的应用与实践研究，并通过培训教育、战略咨询、调研报告、打造行业交流平台等方式推广其研究成果。名道成立<SPAN lang=EN-US>5</SPAN>年来，一直以培训和咨询的方式，帮助企业完善公关管理，提升专业技能，培训风格突出启发性，擅长使用案例剖析、模拟演练、小组讨论等形式。从业<SPAN lang=EN-US>12</SPAN>年来，他曾在多家媒体、知名公关顾问公司任高职，亲自服务并调查研究了数十家跨国公司和本土领先企业，全面总结了公共关系在中国特殊环境下的运作特点和规律，形成了一套适合中国国情的企业公共关系管理的思想体系。国家人力资源与社会保障部《公关师》职业资格教材编委会成员、《经济观察报》企业标杆评审委员会成员、合著有《公关顾问专业指南》和《公关力量——世界<SPAN lang=EN-US>500</SPAN>强如何做公关》<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">服务过的企业有：中国移动、神龙汽车、通用五菱、首都机场、<SPAN lang=EN-US>CBA</SPAN>篮球俱乐部、福田汽车、新浪网、东风汽车、经济观察报、多普达手机、唯美陶瓷、南车集团、华泽集团等近百家企业。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">宁老师中国培训资讯网<SPAN lang=EN-US>(www.e71edu.com)</SPAN>资深讲师。毕业于山东大学和中国新闻学院，获英语和新闻双学士学位；工作期间在美国新泽西州州立大学<SPAN lang=EN-US>Rutgers</SPAN>商学院获得<SPAN lang=EN-US>EMBA</SPAN>学位，并在全球排名第一的美国西北大学<SPAN lang=EN-US>Kellogg</SPAN>商学院接受市场营销学<SPAN lang=EN-US>EDP (Executive Development Program)</SPAN>培训。十年间从媒体经理职务成长为世界５００强公司的亚太区公共事务总监，</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Arial">被媒体誉为“北京公关第一人”，曾获索爱全球ＣＥＯ井原盛美颁发的“个人杰出贡献奖”，公关生涯横跨<SPAN lang=EN-US>B<st1:chmetcnv w:st="on" TCSC="0" NumberType="1" Negative="False" HasSpace="False" SourceValue="2" UnitName="C">2C</st1:chmetcnv></SPAN>和<SPAN lang=EN-US>B2B</SPAN>领域，有在成熟企业超越前人的丰富经验，有在新企业从白手起家到巅峰时刻的成功实践，</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">负责过集团传播、企业和产品品牌、整合营销、政府关系、媒体关系、产品发布、网络管理、体育赞助和大型活动等各种公关实务。是“中国造”卓越公关人的代表人物之一。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">1996</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">到<SPAN lang=EN-US>1999</SPAN>年任新华社马尼拉分社驻外记者<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 2.0gd"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">1999</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年至<SPAN lang=EN-US>2003</SPAN>年在摩托罗拉<SPAN lang=EN-US>(</SPAN>中国<SPAN lang=EN-US>)</SPAN>历任公司公关部媒体经理和部门经理职务，同时担任摩托罗拉中国公司公关协会主席职务<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2003</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年至<SPAN lang=EN-US>2008</SPAN>年担任索尼爱立信移动通信产品<SPAN lang=EN-US>(</SPAN>中国<SPAN lang=EN-US>)</SPAN>传播与公共关系总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.2pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.02"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2008</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年至今，任陶氏化学亚太区公共事务部总监<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 25.85pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.45"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【费用及报名】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、费用：培训费<SPAN lang=EN-US>7500</SPAN>元（含培训费、讲义费）；如需食宿，会务组可统一安排<SPAN lang=EN-US>,</SPAN>费用自理。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、报名咨询：<SPAN lang=EN-US>010-63836477<SPAN style="mso-spacerun: yes"> </SPAN>63830994<SPAN style="mso-spacerun: yes"> </SPAN>13810210257<SPAN style="mso-spacerun: yes"> </SPAN></SPAN>鲍老师<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、报名流程：电话登记<SPAN lang=EN-US>--></SPAN>填写报名表<SPAN lang=EN-US>--></SPAN>发出培训确认函<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、备注：如课程已过期，请访问我们的网站，查询最新课程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、详细资料请访问中国培训资讯网：<SPAN lang=EN-US><A href="http://www.e71edu.com/"><FONT color=#0000ff>www.e71edu.com</FONT></A> (</SPAN>每月在全国开设四百多门公开课，欢迎报名学习<SPAN lang=EN-US>)<o:p></o:p></SPAN></SPAN></P>
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