设为首页 登录 注册
首页 中人社区 中人博客
查看: 1663|回复: 0
打印 上一主题 下一主题

服务创新与盈利模式

[复制链接]
rl126    

146

主题

4

听众

8030

积分

会元

Rank: 19Rank: 19Rank: 19Rank: 19

签到天数: 106 天

[LV.6]常住居民II

注册时间
2009-11-2
最后登录
2016-1-30
积分
8030
精华
0
主题
146
帖子
277
跳转到指定楼层
楼主
发表于 2010-5-28 17:36:00 |只看该作者 |倒序浏览
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>课程大纲</STRONG></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG></STRONG></SPAN>&nbsp;</P><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><STRONG>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">一、技术服务收费<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1; tab-stops: list 39.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务收费是公司未来的粮仓,持续提升公司销售的能力<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1; tab-stops: list 39.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">能使公司提升核心竞争力,创建公司服务品牌<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1; tab-stops: list 39.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务收费会影响客户的满意度吗?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 39pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo1; tab-stops: list 39.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">IBM</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">收费、<SPAN lang=EN-US>HP</SPAN>收费案例<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">二、服务产品战略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品的发展的四个阶段<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品管理模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品的总体规划<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品战略决策十步法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务市场分析和产品定位<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品的分类<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l4 level1 lfo2; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">服务产品的盈利模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 33.45pt; TEXT-INDENT: -35.85pt; mso-char-indent-count: -3.97; mso-para-margin-right: 0cm; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: -.23gd"><SPAN>三、服务产品营销策略<o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo4; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-bidi-font-family: ˎ̥; mso-fareast-font-family: ˎ̥"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">营销并重</SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">,减少销售难度实现服务的销售规模</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo4; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-bidi-font-family: ˎ̥; mso-fareast-font-family: ˎ̥"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">卖点分析与提炼,合理介绍服务产品的特点和益处</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥">&nbsp; &nbsp; <o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo4; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-bidi-font-family: ˎ̥; mso-fareast-font-family: ˎ̥"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt">如何提炼服务产品的卖点,</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥">FFAB</SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">技巧和方法演练(专业产品的实战案例分析和工具运用演练)</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo4; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-bidi-font-family: ˎ̥; mso-fareast-font-family: ˎ̥"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">不同区域特点的服务产品营销策略</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l3 level1 lfo4; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥; mso-bidi-font-family: ˎ̥; mso-fareast-font-family: ˎ̥"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">实时应用拓展手段:交流研讨会、广告展览、高层论坛</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ˎ̥"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN>四、服务产品的设计与开发<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的需求及现状分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的开发流程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">产品创新的七个策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品设计与包装<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品定价方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的<SPAN lang=EN-US>SLA</SPAN>设计<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品的体验设计<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">8.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品成本结构设计<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">9.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">客户期望与行业标杆分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">10.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">竞争对手优劣势分析工具和步骤 <SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">11.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品竞争策略制定方法演练(专业服务产品的实战案例分析和工具运 用演练)<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">五、服务产品的高效运营<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">三种服务产品的要素分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">运作策略分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">标准化服务实施模式的决策<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">构建服务运营模式的方法<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">运营模式设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务网络设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务能力级别划分<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">8.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">实施队伍的组织分析与设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">9.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务运营的组织设计<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo6; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">10.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务基线设计与应用<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">六、领先企业的服务产品案例分析<SPAN lang=EN-US style="mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l5 level1 lfo5; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold">代维服务产品介绍<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 41.4pt; TEXT-INDENT: -21pt; mso-list: l5 level1 lfo5; tab-stops: list 41.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2.<SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold">维保</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">服务产品介绍<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">培训销售体系介绍</SPAN></P>
<P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"></SPAN>&nbsp;</P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 12.65pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -12.65pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 12.65pt"><SPAN style="FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3></FONT></SPAN>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 12.65pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -12.65pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 12.65pt"><SPAN style="FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">讲师介绍</SPAN></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 12.65pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -12.65pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 12.65pt"><SPAN style="FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3></FONT></SPAN>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 12.65pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -12.65pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 12.65pt"><SPAN style="FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT size=3>赵新玉 先生<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN><o:p></o:p></SPAN></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd"><SPAN><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN>技术营销专家<SPAN lang=DE><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd"><SPAN><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN>华为公司原营销副总裁<SPAN lang=DE><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd"><SPAN><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp;&nbsp; </SPAN></SPAN>清华大学特聘教授<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 21.35pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-list: l0 level1 lfo1; tab-stops: list 21.0pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 1.0gd"><SPAN><SPAN style="mso-list: Ignore"><SPAN style="FONT: 7pt 'Times New Roman'">&nbsp; </SPAN></SPAN>德为管理咨询有限公司首席顾问<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 24.5pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -24.5pt; mso-char-indent-count: -2.71; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 24.5pt"><SPAN>职业经验:<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">历任华为副总裁、服务产品线总裁,华为营销全球区域负责人。<SPAN lang=EN-US>11</SPAN>年华为公司高级管理经验,华为服务营销创始人。四年中领导华为服务营销业务从零发展到<SPAN lang=EN-US>20</SPAN>多个亿,组建了华为服务营销的销售管理、商务管理、市场管理和服务产品行销和开发管理的组织和队伍建设。曾为中兴、同洲电子 、国人通信、中达等企业提供过培训或咨询服务。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 24.4pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -24.4pt; mso-char-indent-count: -2.71; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 24.4pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">是华为<SPAN lang=EN-US>SPMT</SPAN>委员会、营销商务授权管理团队、产品定价专家团等重大决策团队的的核心成员。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN>营销项目: 主持并参与的重大营销项目:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>1.2</SPAN>亿元中国电信维保项目(中国第一单服务项目)<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>8200</SPAN>万元泰国<SPAN lang=EN-US>AIS</SPAN>项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>4000</SPAN>万元香港和记专项服务项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN>管理项目:主持并参与的重大管理项目:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>IBM</SPAN>客户关系管理项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US> IBM</SPAN>市场管理(<SPAN lang=EN-US>MM</SPAN>)项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US> IBM</SPAN>工程交付端到端管理项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>4</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>HP</SPAN>华为服务体系变革项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>5</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>HP</SPAN>华为服务业务设计及运营项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>6</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">、<SPAN lang=EN-US>HP</SPAN>华为服务营销体系设计项目<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.8pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.8pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.8pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 新宋体; mso-bidi-font-weight: bold; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>------<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN>擅长课程:《行业市场拓展》《集成项目管理与质量管控》《技术服务营销》《服务业务设计与运营》《专业销售战术与技能》《技术服务质量管理》《成为优秀的售前工程师》等(以上课程均成功举办过公开课、内训)</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN></SPAN>&nbsp;</P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN></SPAN>&nbsp;</P><SPAN><SPAN lang=EN-US><o:p>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">2010</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">年<SPAN lang=EN-US>7</SPAN>月<SPAN lang=EN-US>8- 9</SPAN>日北京<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">2010</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体">年<SPAN lang=EN-US>7</SPAN>月<SPAN lang=EN-US>16-17</SPAN>日深圳<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2010</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年<SPAN lang=EN-US>7</SPAN>月<SPAN lang=EN-US>23-24</SPAN>日上海</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"></SPAN>&nbsp;</P><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">联系人</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><FONT face="Times New Roman">: </FONT></SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName w:st="on" ProductID="钟"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">钟</SPAN></st1:PersonName><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">小姐</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 27pt; TEXT-INDENT: -27pt; mso-char-indent-count: -3.0"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电话</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><FONT face="Times New Roman">:0755-86307924<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">传真</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><FONT face="Times New Roman">:0755-86308070<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 5.25pt 0pt 10.85pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -10.85pt; mso-char-indent-count: -1.2; mso-para-margin-right: .5gd; mso-para-margin-top: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 10.85pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体">E-MAILzhongyanxia@dwtmm.com</SPAN></SPAN></o:p></SPAN></SPAN></P>
<P></SPAN></STRONG></SPAN>&nbsp;</P>
您需要登录后才可以回帖 登录 | 注册