媒体管理与危机应对
<P class=MsoNormal style="MARGIN: 15.6pt 0cm; LINE-HEIGHT: 200%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm" align=left><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:shapetype id=_x0000_t136 path="m@7,l@8,m@5,21600l@6,21600e" adj="10800" o:spt="136" coordsize="21600,21600"><v:formulas><v:f eqn="sum #0 0 10800"></v:f><v:f eqn="prod #0 2 1"></v:f><v:f eqn="sum 21600 0 @1"></v:f><v:f eqn="sum 0 0 @2"></v:f><v:f eqn="sum 21600 0 @3"></v:f><v:f eqn="if @0 @3 0"></v:f><v:f eqn="if @0 21600 @1"></v:f><v:f eqn="if @0 0 @2"></v:f><v:f eqn="if @0 @4 21600"></v:f><v:f eqn="mid @5 @6"></v:f><v:f eqn="mid @8 @5"></v:f><v:f eqn="mid @7 @8"></v:f><v:f eqn="mid @6 @7"></v:f><v:f eqn="sum @6 0 @5"></v:f></v:formulas><v:path o:connectangles="270,180,90,0" o:connectlocs="@9,0;@10,10800;@11,21600;@12,10800" o:connecttype="custom" textpathok="t"></v:path><v:textpath fitshape="t" on="t"></v:textpath><v:handles><v:h xrange="6629,14971" position="#0,bottomRight"></v:h></v:handles><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:lock shapetype="t" text="t" v:ext="edit"></o:lock></v:shapetype><v:shape id=_x0000_s1027 style="MARGIN-TOP: 13.55pt; Z-INDEX: 2; MARGIN-LEFT: 45pt; WIDTH: 393pt; POSITION: absolute; HEIGHT: 53.25pt" type="#_x0000_t136" strokeweight="1.5pt" strokecolor="#936" fillcolor="#c9f"><v:fill rotate="t"></v:fill><v:shadow on="t" color="#900"></v:shadow><v:textpath style="FONT-SIZE: 44pt; FONT-FAMILY: '宋体'; v-text-kern: t" string="经理人必胜课之" fitpath="t" trim="t"></v:textpath><?xml:namespace prefix = w ns = "urn:schemas-microsoft-com:office:word" /><w:wrap type="square" side="right"></w:wrap></v:shape><SPAN style="FONT-SIZE: 18pt; COLOR: red; FONT-FAMILY: 宋体"> ――</SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 24pt; COLOR: red; FONT-FAMILY: 华文行楷; mso-hansi-font-family: 宋体">媒体管理与危机应对</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体; mso-bidi-font-weight: bold"><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="COLOR: blue"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 24pt; COLOR: #cc99ff; FONT-FAMILY: 华文行楷; mso-hansi-font-family: 宋体"><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 89.75pt; mso-char-indent-count: 5.96"><B><SPAN style="FONT-SIZE: 15pt; COLOR: blue; FONT-FAMILY: 隶书">特别邀请：栾帆<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN>2009</SPAN>年<SPAN lang=EN-US>2</SPAN>月<SPAN lang=EN-US>27</SPAN>日<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>北京<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><v:shapetype id=_x0000_t75 path="m@4@5l@4@11@9@11@9@5xe" o:spt="75" coordsize="21600,21600" stroked="f" filled="f" o:preferrelative="t"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"></v:path><o:lock v:ext="edit" aspectratio="t"></o:lock></v:shapetype><v:shape id=_x0000_s1026 style="MARGIN-TOP: 11.55pt; Z-INDEX: -2; LEFT: 0px; MARGIN-LEFT: 0px; WIDTH: 99pt; POSITION: absolute; HEIGHT: 132.6pt; TEXT-ALIGN: left" type="#_x0000_t75" wrapcoords="-119 0 -119 21516 21600 21516 21600 0 -119 0"><v:imagedata o:title="200862816522469765" src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtml1\01\clip_image002.jpg"></v:imagedata><w:wrap type="tight"></w:wrap></v:shape><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">栾帆，资深媒体人士，毕业于北京广播学院（今中国传媒大学）播音系和中国人民大学新闻系，新闻学硕士，中国中央电视台经济频道首席财经记者，清华大学职业经理训练中心、清华大学创意产业培训中心主讲教师，中国企业文化促进会特邀培训师，多家企业的媒体管理顾问。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 7.8pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-para-margin-bottom: .5gd; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">长期致力于传媒研究与传媒实践，拥有<SPAN lang=EN-US>15</SPAN>年媒体工作经验。作品多次获得中国新闻大奖，先后两届作为导演和撰稿拍摄了被称为“中国经济电视白皮书”的《<SPAN lang=EN-US>CCTV</SPAN>中国经济年度报告》。先后参加过<SPAN lang=EN-US>APEC</SPAN>会议、世界财富论坛、入世谈判、全球金融年会、世界<SPAN lang=EN-US>500</SPAN>强企业高峰论坛、全国人民代表大会、中国人民政治协商会议等中国重大政治、经济事件的新闻报道工作，曾与多位国家领导人、众多国内外知名企业家和资深经济学家对话<SPAN lang=EN-US>.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 7.8pt 0cm; LINE-HEIGHT: 20pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: blue; FONT-FAMILY: 黑体">课程大纲：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; tab-stops: 27.0pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">一．危机与危机管理</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><BR></SPAN></B><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <SPAN style="mso-spacerun: yes"> </SPAN>1.</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">危机的定义和特征<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>海恩法则：事故背后有征兆，征兆背后有苗头<SPAN lang=EN-US> <BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>墨菲定律：只要人犯错，危机就难以避免！<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN>“</SPAN>惧者生存<SPAN lang=EN-US>”</SPAN>：没有危机感是最大的危机<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>蝴蝶效应：预防潜在危机发生，必须从源头进行控制<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN></SPAN>危机特征：必然与偶然性、建设性与破坏性、渐进性与突发性、紧迫性与公关性<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>危机的类型分析<SPAN lang=EN-US><BR><SPAN style="mso-spacerun: yes"> </SPAN> 2.</SPAN>危机预案：<SPAN lang=EN-US>“</SPAN>居安思危，思则有备，备则无患。<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>制定危机预案的重要意义<SPAN lang=EN-US> ” <BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>企业危机的识别和预控十项修炼<SPAN lang=EN-US><BR> <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>美国阿波罗号预案<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">二<SPAN lang=EN-US>. </SPAN>危机来临，如何应对媒体发难<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 1.96; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">1. </SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">媒体猛于虎――站在战略的高度看媒体<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 36.35pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 3.46; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">提示：像了解客户一样去了解媒体<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.1pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.63gd; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">）为什么会经常发生新闻伤害事件<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">）站在战略高度看媒体<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: 2.0; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">）企业与媒体关系的误区<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 1.96; mso-line-height-rule: exactly"><B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-style: italic">2. </SPAN></B><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-style: italic">危机<SPAN lang=EN-US>=</SPAN>危险<SPAN lang=EN-US>+</SPAN>机会<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 36.35pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 3.46; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-bidi-font-style: italic">提示：向媒体宣战<SPAN lang=EN-US>--</SPAN>场无法打赢的战争<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 15.65pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: 1.49; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">）危机的特性<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 15.75pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: 1.5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">）媒体的<SPAN lang=EN-US>“</SPAN>正名人<SPAN lang=EN-US>”</SPAN>功能</SPAN><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">三．危机传播的处理原则</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">1.</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">“一个中心<SPAN lang=EN-US>”<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">2.“</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">两个基本点<SPAN lang=EN-US>”<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">3.“</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">四项基本原则<SPAN lang=EN-US>”<B><SPAN style="mso-bidi-font-style: italic"><o:p></o:p></SPAN></B></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">四．危机传播的应对技巧<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">1.</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">记者需要什么<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">2.</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold">危机传播的应对技巧<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.95pt; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 18pt; mso-para-margin-left: 1.71gd; mso-char-indent-count: .5; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-bidi-font-style: italic">3.</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-bidi-font-style: italic">危机中面对媒体和公众的大忌<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">五．借力媒体，转<SPAN lang=EN-US>“</SPAN>危<SPAN lang=EN-US>”</SPAN>为<SPAN lang=EN-US>“</SPAN>安<SPAN lang=EN-US>”</SPAN>，转<SPAN lang=EN-US>“</SPAN>危<SPAN lang=EN-US>”</SPAN>为<SPAN lang=EN-US>“</SPAN>机<SPAN lang=EN-US>”</SPAN></SPAN></B><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><BR> 1.</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">媒介事件常规战术<SPAN lang=EN-US><BR> 2.</SPAN>策划媒介事件要领<SPAN lang=EN-US><BR> 3.</SPAN>媒介造势三步曲<SPAN lang=EN-US><BR></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">六．案例分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 7.8pt 0cm 0pt 59.05pt; TEXT-INDENT: -59.05pt; LINE-HEIGHT: 20pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .0001pt; mso-para-margin-left: 59.05pt; mso-char-indent-count: -4.9; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; COLOR: blue; FONT-FAMILY: 黑体">培训对象：</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-weight: bold">企业总经理、品牌总监、市场总监、媒介经理等；广告公司、公关公司品牌经理、策划及媒介经理；政府机关和事业单位领导，新闻宣传办主任及新闻发言人。</SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: blue; FONT-FAMILY: 黑体"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; COLOR: blue; FONT-FAMILY: 黑体">课程费用：</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">980</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">元<SPAN lang=EN-US>/</SPAN>人</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">（含课程资料、证书、讲义、午餐等费用）</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; COLOR: blue; FONT-FAMILY: 黑体">报名方式：</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 黑体">1</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">.</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">填写报名表传真至<SPAN lang=EN-US>010</SPAN>－<SPAN lang=EN-US>66062032</SPAN>或发邮件至<SPAN lang=EN-US>xunni2006@126.com</SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: blue; FONT-FAMILY: 黑体"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 60pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 5.0; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">2.</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体">联系电话：<SPAN lang=EN-US>010</SPAN>－<SPAN lang=EN-US>66058569<SPAN style="mso-spacerun: yes"> </SPAN></SPAN>丁老师<SPAN lang=EN-US>13391905215<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 7.8pt 0cm; LINE-HEIGHT: 20pt; TEXT-ALIGN: center; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 16pt; FONT-FAMILY: 宋体">报 名 回 执</SPAN></B><SPAN lang=EN-US style="FONT-SIZE: 16pt; FONT-FAMILY: 宋体"><o:p></o:p></SPAN></P>
<DIV align=center>
<TABLE class=MsoNormalTable style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; MARGIN: auto auto auto 5.4pt; BORDER-LEFT: medium none; WIDTH: 466.45pt; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-border-alt: solid windowtext .5pt; mso-border-right-alt: dotted windowtext .5pt" cellSpacing=0 cellPadding=0 width=622 border=1>
<TBODY>
<TR style="HEIGHT: 13.05pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 85.95pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 13.05pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt" width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt">单位名称</SPAN></B><B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 380.45pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 13.05pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt" vAlign=top width=507 colSpan=8>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD></TR>
<TR style="HEIGHT: 16.75pt; mso-yfti-irow: 1">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 85.95pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 16.75pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt">地<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>址</SPAN></B><B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 254.8pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 16.75pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=340 colSpan=5>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 63.9pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 16.75pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=85 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">邮 编<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 61.8pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 16.75pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=82>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD></TR>
<TR style="HEIGHT: 19.55pt; mso-yfti-irow: 2">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 85.95pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=115>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt">联 系 人</SPAN></B><B><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 80.2pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=107 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 62pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=83>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">电<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>话<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 112.55pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=150>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 63.9pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=85 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">传 真<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 61.8pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=82>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD></TR>
<TR style="HEIGHT: 15.2pt; mso-yfti-irow: 3">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 109.5pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 15.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=146 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">参 会 人 姓 名<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 118.65pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 15.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=158 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">职<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>务<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 112.55pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 15.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=150>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">联<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>系<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>电<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>话<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 125.7pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 15.2pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" width=168 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: middle; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">电 子 邮 箱<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD></TR>
<TR style="HEIGHT: 11.3pt; mso-yfti-irow: 4">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 109.5pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=146 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 118.65pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=158 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 112.55pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=150>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 125.7pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=168 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD></TR>
<TR style="HEIGHT: 7.45pt; mso-yfti-irow: 5">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 109.5pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 7.45pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=146 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 118.65pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 7.45pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=158 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 112.55pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 7.45pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=150>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 125.7pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 7.45pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=168 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"> <B><o:p></o:p></B></SPAN></P></TD></TR>
<TR style="HEIGHT: 11.1pt; mso-yfti-irow: 6">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 109.5pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.1pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=146 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 118.65pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.1pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=158 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 112.55pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.1pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=150>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 125.7pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 11.1pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=168 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; TEXT-ALIGN: center; mso-line-height-rule: exactly" align=center><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P></TD></TR>
<TR style="HEIGHT: 47.15pt; mso-yfti-irow: 7">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 466.4pt; PADDING-TOP: 0cm; BORDER-BOTTOM: #ece9d8; HEIGHT: 47.15pt; BACKGROUND-COLOR: transparent; mso-border-right-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=622 colSpan=9>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; tab-stops: 202.3pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">此次培训您想解决的问题<SPAN lang=EN-US> </SPAN>：<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p> </o:p></SPAN></P></TD></TR>
<TR style="HEIGHT: 19.55pt; mso-yfti-irow: 8; mso-yfti-lastrow: yes">
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WIDTH: 155.15pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt" vAlign=top width=207 colSpan=3>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">培训费总额<SPAN lang=EN-US>:<SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN>RMB<o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 195.9pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt" vAlign=top width=261 colSpan=4>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">付款方式<SPAN lang=EN-US>:<SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 19pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">□现金<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>□支票<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>□电汇<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #ece9d8; WIDTH: 115.35pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 19.55pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt" vAlign=top width=154 colSpan=2>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 72.3pt; TEXT-INDENT: -72.3pt; LINE-HEIGHT: 19pt; mso-char-indent-count: -6.86; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">是否预定住宿<SPAN lang=EN-US>:<o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 72.3pt; TEXT-INDENT: -72.3pt; LINE-HEIGHT: 19pt; mso-char-indent-count: -6.86; mso-line-height-rule: exactly"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">□是<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>□否<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P></TD></TR>
<TR height=0>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=115></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=31></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=61></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=15></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=83></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=150></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=14></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=71></TD>
<TD style="BORDER-RIGHT: #ece9d8; BORDER-TOP: #ece9d8; BORDER-LEFT: #ece9d8; BORDER-BOTTOM: #ece9d8; BACKGROUND-COLOR: transparent" width=82></TD></TR></TBODY></TABLE></DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 20pt; mso-pagination: widow-orphan; mso-line-height-rule: exactly"><SPAN lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
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