郭汉尧博客论坛支招：市场管理部经理的主要工作包括哪些
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">郭汉尧博客论坛支招：市场管理部经理的主要工作包括哪些</SPAN></B><B><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">贵派电器营销学院院长<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:PersonName ProductID="郭汉尧" w:st="on">郭汉尧</st1:PersonName>老师指出：</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场管理部经理的主要工作包括哪些？</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">工作目的</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">:</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">营销计划，营销目标的执行，保证市场运营规范、顺畅及时反馈市场信息。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">工作内容及职责</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">:<o:p></o:p></FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">A</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、负责市场营运作业的实施和整理；</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">B</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、负责网点的开拓、建设及维护工作；</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">C</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、负责专卖、专柜的装修跟踪与验收工作；</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">D</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、进行市场督导与检查</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">卖场管理与培训</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商品介绍</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">货品陈列</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">),</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">区域串货处理</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">E</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、负责市场建设与公关</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场网点的监控和优化提升。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">F</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">制定改善提升各区域销售状况的计划案；</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">G</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">实施公司对各区域制定的各项管理方案。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">H</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">定期汇报各区域业绩状况</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户现状及终端卖场发展情况。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">I</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">收集反馈市场信息</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">协助解决货款跟催</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">客户投诉及其它相关问题。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">J</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN><SPAN style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">对各区域销售业绩</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">, </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">网络建设</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场占有率的分析。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">K</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、各区域市场运营规范化程度</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">(</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">卖场形象</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">商品陈列</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">市场信息收集等</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">)</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">安排及改善。</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt"><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">L</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、全面建立客户管理档案</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">沟通协调处理售前</SPAN><SPAN lang=EN-US style="mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt"><FONT face="Times New Roman">,</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">售后客户服务。</SPAN><B><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></B></P>
回复：郭汉尧博客论坛支招：市场管理部经理的主要工作包括哪些
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