企业文化如何由虚入实（落实）
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0" align=center><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT color=sienna size=4>企业文化如何由虚入实</FONT></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><FONT size=4><FONT color=sienna><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">现在许多公司都在搞企业文化建设。许多人事经理在理解企业文化的时候总是盯着些口号和自己编辑的刊物。如果这些就是企业文化的全部，那企业文化建设不就成了谢谢文章、唱唱歌了吗。</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><FONT size=4><FONT color=sienna><SPAN lang=EN-US><FONT face="Times New Roman"> </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">什么是</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">文化</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">呢？有人的地方才有文化。原始森林里虽然有许多树木，但我们看不出有什么文化；相反，城市里马路中间经过修葺的绿化带可以成为城市文化的一部分。所以说，文化总是打上打上了人类活动的烙印。</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><FONT size=4><FONT color=sienna><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化，一言以蔽之：企业的游戏规则。如果说得文绉绉一点也就是指企业中员工的思维方式和行为模式。企业文化至少有三个层面：</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、视觉识别层面；</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、制度层面；</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、行为模式层面。</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><FONT size=4><FONT color=sienna><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">将企业文化由虚而落实就是从以上三个层面去进行。视觉层面的落实较为简单一些，设计出统一的公司的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">VI</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">系统即可。制度层面需要人力资源部门和各部门通力合作，制定出适合公司现阶段发展的各种规章制度和流程。并且让公司所有员工都能够了解相关制度和流程。当然如果借助</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">OA</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">办公系统和</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">HRM</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">软件，制度文化建设相对要轻松许多，而且效果较为明显。</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><FONT size=4><FONT color=sienna><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">在企业文化的三个层面中，最重要最不容易落实的当属“行为模式”文化的建构。道理很简单，大家都是成年人，要想成年人改变自己的习惯和行为模式绝对不是一件轻松的事儿。如何将“行为模式”文化建设落实到实处呢？这里给出一点建议，算是抛砖引玉。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、用制度规范行为，公司提倡什么，反对什么，游戏规则是什么制度上要清清楚楚、明明白白。员工做得好的一定要树典型、多表彰；对违反游戏规则的通过各种途径进行“口诛笔伐”（公司网站、内部期刊是很好的阵地）。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、在绩效管理体系统要包含对行为文化的整体考量。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">3</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、通过日常培训进行理念传导，通过培训反复刺激加深印象（体验式培训是很好的刺激方式，例如常见的拓展训练课程）。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">4</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、抓组织，成立公司企业文化委员会，各部门主管是部门落实行为文化的第一责任人。</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、加强内部舆论监督和行为监督（成立企业文化委员会，赋予委员会成员监督大权）。</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">附注：企业文化基本知识</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; TEXT-ALIGN: center; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0" align=center><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化基本知识</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">1 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、什么叫企业文化？</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化是在一定的社会历史条件下，企业在物质生产活动中形成的，具有本企业特色的文化观念、价值观念、经营理念，以及共同信念和员工行为规范的总和。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">2 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业文化包括哪些内容：</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( l </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）理念系统（企业内在环境、企业目标、企业价值观、经营理念、团队意识、企业精神、职业道德、企业社会理念形象）</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 2 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业形象识别系统</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 3 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业家（形象、风格、性格、品德）</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 4 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）行为规范（员工手册、规章制度、文明用语）</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">3 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业文化有哪些功能？</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 1 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业经营的指导功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 2 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业发展的推动功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 3 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业管理的改善功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 4 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业意识的导向功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 5 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业主体的凝聚功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 6 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业员工的激励功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 7 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）员工行为的约束功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 8 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）人际关系的调节功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 9 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）企业形象的规范功能</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">4 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业文化是怎样形成的？</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">人类通过劳动创造了文化，这个文化作用于企业生产经营活动，就形成了企业文化。企业文化存在于一定的社会劳动之中。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">5 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、企业文化的实质是什么？</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业文化的实质就是“以人为本”，以文化引导为根本手段，以激发员工的自觉性为目的的独特的文化现象和管理思想。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">6 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、建立良好企业文化的意义？</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( l </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于企业观念的更新；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 2 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于企业基本特征和个性的形成；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 3 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于企业员工心理形成统一的趋势；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 4 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于增强企业员工的理解能力；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 5 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于创造和谐平等的人际关系；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 6 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于正确处理国家、企业、员工个人利益三者之间的关系；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 7 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于增强企业员工的风险意识和竞争意识；</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><FONT face="Times New Roman">( 8 </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）有利于发挥员工的积极性、智慧和创造力。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">文化是人类的生存方式，凡是有人的地方就会有文化。生长在莽莽原始森林中的原木不是文化，而栽种在马路两旁或公园中的花木则可以称为一种文化，因为其中有了人的因素。企业是一种由人组成的组织和系统，不同的企业也会有不同的文化。企业文化可以通俗地这样阐述：企业文化是企业里人们办事的方式、考虑问题的角度和方法，是企业中人们相信东西、是企业员工的工作态度等等。企业文化就是企业所倡导，并被企业和员工所实践，影响企业整体行为以及员工个人行为的价值观和行为方式。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">观察企业的最佳视点是企业文化，</SPAN><FONT face="Times New Roman"> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">可以说文化是企业的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">DNA </FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。现代组织理论之父巴纳德认为，企业是协作性组织，其稳定性和持续性的根源是文化和道德。查理帕斯卡尔和安东尼阿索斯在《日本企业管理艺术》一书中提出了著名的“</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">7S</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">”管理模式，即：战略（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">strategy</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、结构（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">structure</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、体制（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">systems</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、人员（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">staff</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、作风（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">style</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、技巧（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">skills</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">）、共同价值观（</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">shared values</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">），并认为管理不仅仅是纪律，而且是具有它自身的价值法则、信念、手段和语言的一种文化。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21.75pt; TEXT-INDENT: 21pt; mso-para-margin-left: 2.07gd; mso-char-indent-count: 2.0"><SPAN lang=EN-US><o:p><FONT face="Times New Roman"> </FONT></o:p></SPAN></P>
回复：企业文化如何由虚入实（落实）
谢谢分享，不错。1、视觉识别层面；2、制度层面；3、行为模式层面。有体会！回复: 企业文化如何由虚入实（落实）
这个贴真不错，有收获回复：企业文化如何由虚入实（落实）
学习为主，受用回复：企业文化如何由虚入实（落实）
楼主，说得不够深入啊回复：企业文化如何由虚入实（落实）
谢谢，学习下！！回复：企业文化如何由虚入实（落实）
很全面，很实用回复：企业文化如何由虚入实（落实）
说的很好，有体会！视觉识别层面、制度层面、行为模式层面1好！回复：企业文化如何由虚入实（落实）
写的不错。回复：企业文化如何由虚入实（落实）
视觉层面说的是公司里的一些标语吗？？
页:
[1]
2