premium 发表于 2009-11-5 10:15:00

价格调整策略之心理定价

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">价格调整策略之心理定价</SPAN></B><BR></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">根据顾客的购买心理定价，是百货商场的重要调价策略。<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P><BR>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">①尾数定价法或称奇数定价法。即不以整数定价，而以零头结尾定价。这会使顾客产生便宜的感觉。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P><BR>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; mso-para-margin-left: 2.0gd"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">②</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">整数定价法。即按整数而非尾数定价。整数定价会抬高商品的价值，百货商品对名牌产品可采用此法。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P><BR>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">③</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">声望定价法。即按照百货商场的经营状况对某些商品定高价，以满足顾客的名气需求心理。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P><BR>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">④</SPAN><SPAN style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-size: 10.5pt">招徕定价法。即对几中商品实行微利或亏本的牺牲价，以招徕顾客，连带性地推销其它商品。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P><BR>
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