北大商学院战略管理讲义(8个doc)
<P>我的帖不用回覆</P> 本帖最后由 it99master 于 2011-3-17 16:14 编辑 </I><BR><BR><P style="TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1" class=MsoNormal><FONT size=3><SPAN style="mso-bidi-font-family: 宋体" lang=EN-US><SPAN style="mso-list: Ignore"><FONT face="Times New Roman">一、</FONT></SPAN></SPAN><B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">本门课程涉及的主要内容</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">：</SPAN></FONT></P>
<P style="TEXT-INDENT: -62.7pt; MARGIN: 0cm 0cm 0pt 84pt; tab-stops: list 42.55pt; mso-list: l0 level4 lfo2" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore"><FONT size=3>Ø</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>什么是企业战略管理</FONT></SPAN></P>
<P style="TEXT-INDENT: -62.7pt; MARGIN: 0cm 0cm 0pt 84pt; tab-stops: list 42.55pt; mso-list: l0 level4 lfo2" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore"><FONT size=3>Ø</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>企业战略管理是什么</FONT></SPAN></P>
<P style="TEXT-INDENT: -62.7pt; MARGIN: 0cm 0cm 0pt 84pt; tab-stops: list 42.55pt; mso-list: l0 level4 lfo2" class=MsoNormal><SPAN style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings" lang=EN-US><SPAN style="mso-list: Ignore"><FONT size=3>Ø</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>如何去做企业战略</FONT></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt 63pt" class=MsoNormal><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1" class=MsoNormal><B><SPAN style="mso-bidi-font-family: 宋体" lang=EN-US><SPAN style="mso-list: Ignore"><FONT face="Times New Roman"><FONT size=3>二、</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></FONT></SPAN></SPAN></B><B><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">从案例谈起（战略管理的重要性）</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></FONT></B></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">巨人集团曾创造奇迹，从</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">92</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年四千元起家，到</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">96</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年企业的净资产已达到</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">到</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">6</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个亿，但</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">96</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年年底由于</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">1000</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万的债务无法到期归还而导致企业失败。但大家未提高到战略的高度来分析这个问题。</SPAN></FONT></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN lang=EN-US><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1" class=MsoNormal><B><SPAN style="mso-bidi-font-family: 宋体" lang=EN-US><SPAN style="mso-list: Ignore"><FONT face="Times New Roman"><FONT size=3>三、</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></FONT></SPAN></SPAN></B><B><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">战略管理</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></FONT></B></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>它是制定、实施和评价使组织能够达到其目标的，跨功能决策的一种艺术与科学。从定义我们看到，一个企业战略管理最本质的东西是涉及企业方向性和目标性。如果一个组织未能弄清自己的方向，那只能看到一望无际的沙漠。巨人集团的失败正说明这个问题。如巨人大厦的建造。</FONT></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt" class=MsoNormal><SPAN lang=EN-US><o:p><FONT size=3 face="Times New Roman"> </FONT></o:p></SPAN></P>
<P style="TEXT-INDENT: -21pt; MARGIN: 0cm 0cm 0pt 21pt; tab-stops: list 21.0pt; mso-list: l1 level1 lfo1" class=MsoNormal><B><SPAN style="mso-bidi-font-family: 宋体" lang=EN-US><SPAN style="mso-list: Ignore"><FONT face="Times New Roman"><FONT size=3>四、</FONT><SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></FONT></SPAN></SPAN></B><B><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">企业资不低债和破产的区别：</SPAN><SPAN lang=EN-US><o:p></o:p></SPAN></FONT></B></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">这是两个不同的概念，资不抵债是会计的概念，企业在任何时点上符合一个规律：全部资产总额等于负债总额加上所有者权益总额。资不抵债时，负债大于资产，所有者权益出现小于零。破产是一个法律概念，破产有三个条件：</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">A</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、存在到期需要偿还的债务；</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">B</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、债权人到期要求偿还债务；</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">C</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、债务人无力偿还债务。此时企业陷入财务危机，之后将出现信用危机，最终导致企业失败。信用是一种延期支付，以实力作为支撑。</SPAN></FONT></P>
<P style="TEXT-INDENT: 21pt; MARGIN: 0cm 0cm 0pt; mso-char-indent-count: 2.0" class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>企业战略问题→企业财务危机→企业信用危机→企业最终的失败</FONT></SPAN></P> 本帖最后由 it99master 于 2011-3-17 16:15 编辑 <br /><br /> 非常感谢楼主分享这样的好资料！
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