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Because second-born children enter a family system in which the first-born niche is already taken, their incentive is to be different and to create their own niche. Second-born children, relative to their older siblings, tend to be more flexible and open to new experiences, more empathic and altruistic, more creative and innovative, and more rebellious, liberal and interested in foreign cultures, and more concerned with justice and fairness.
Gordon Moore of Intel and Lou Gerstner of IBM are two examples of later-borns who were able to challenge the industry or corporate status quo and transform their organizations in order to adjust to rapid change. Because as children they have less to lose by taking risks, second borns also tend to be more comfortable taking risks, as was super-successful hedge fund manager George Soros who made his fortune by making bold bets, like his $10 billion bet against the English Pound in the early 1990's. Because they are more interested in foreign cultures, laterborns are likely to be more comfortable in international assignments. Leonard Lauder’s younger brother, Ronald, sought a career outside of the family business and served as ambassador to Austria.
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