大客户的销售策略与技巧（嘉定，10月21日）

mand003

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">大客户的销售策略与技巧（嘉定，<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chsdate IsROCDate="False" IsLunarDate="False" Day="21" Month="10" Year="2009" w:st="on"><SPAN lang=EN-US>10</SPAN>月<SPAN lang=EN-US>21</SPAN>日</st1:chsdate>）<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训日期】</SPAN></B><st1:chsdate IsROCDate="False" IsLunarDate="False" Day="21" Month="10" Year="2009" w:st="on"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2009</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">年<SPAN lang=EN-US>10</SPAN>月<SPAN lang=EN-US>21</SPAN>日</SPAN></st1:chsdate><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训地点】</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">嘉定<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【培训对象】</SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">项目销售人员、大客户销售人员、销售经理、大客户经理。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程目的】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">树立销售人员良好的心态和提升销售人员综合职业素质<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">建立转变大客户销售的传统思路，建立新型大客户销售思想 <SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">掌握三类大客户销售的策略<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">全方位深入了解购买者、购买过程及左右购买行为的多重影<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></FONT></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">懂得与客户建立相互信任关系的方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></FONT></P>
<P style="MARGIN: 0cm 15pt 0pt 17.95pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-para-margin-left: 1.71gd; mso-para-margin-top: 0cm; mso-para-margin-right: 15.0pt; mso-para-margin-bottom: .0001pt"><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt">■</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt">学习与顾客的沟通技巧与建立谈判思维<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程收益】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">目前针对工业品销售的训练课程非常少；或者是通用性的大客户销售课程针对性和实战性不强<SPAN lang=EN-US>,</SPAN>或者是强调理论体系的学院派一般大客户销售人员感到有些高深莫测。这就是我们推出“工业品大客户销售<SPAN lang=EN-US>-</SPAN>策略”的初衷<SPAN lang=EN-US>,</SPAN>力图聚焦在针对工业品大客户销售领域，为学员提供一套简单实效的方法，以达到学员带着问题来，拿着方法走，学了就能用，用了有效果。这个训练课程通过大量案例分析并在此基础上思考总结提炼，最终形成一套“工业品大客户销售<SPAN lang=EN-US>-</SPAN>策略”的系统方法。它是一线工业品大客户销售人员手中最有用的武器。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【课程大纲】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第一部分<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN>工业品需要什么类型的销售人员<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 10.5pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 1.0"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■了解工业品的营销模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■现代销售的新模式<SPAN lang=EN-US> ------ </SPAN>顾问型销售<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■成为大额产品顾问的秘诀<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第二部分 大客户定位与心理需求分析<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■<SPAN lang=EN-US>80</SPAN>／<SPAN lang=EN-US>20</SPAN>法则与大客户的正确定位<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■影响大客户采购的重要因素<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■企业如何建立核心竞争优势<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第三部分 三类大客户销售策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■三种大客户的分类<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■三类大客户的营销策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■内在价值型大客户的营销策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■附加价值型大客户的营销策略<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■战略价值型大客户<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第四部分 销售成功的第一关键<SPAN lang=EN-US> ------ </SPAN>分析客户内部的采购流程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■了解客户内部的采购流程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■认清采购流程中的客户角色<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■如何把握项目中期的信息<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第五部分 销售成功的第二关键<SPAN lang=EN-US> ------ </SPAN>客户关系发展与管理<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■工业品销售中的关系销售<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■发展客户关系的有效方法<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■客户关系建立的关键<SPAN lang=EN-US> ------ </SPAN>了解客户关系的四个层次<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">第六部分 销售成功的第三关键<SPAN lang=EN-US> ------ </SPAN>做对的事<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■了解客户的真正需求，学会区分明确需求与隐含需求<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■带来销售革命的<SPAN lang=EN-US>SPIN</SPAN>模式<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■情况型问题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■难点型问题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■内含型问题<SPAN lang=EN-US> ------ </SPAN>如何问内含型问题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■需求<SPAN lang=EN-US>-</SPAN>效益问题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 8.9pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: .85"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">■<SPAN lang=EN-US>PIN</SPAN>的总结<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【讲师介绍】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">呼老师，中国培训资讯网<SPAN lang=EN-US>(www.e71edu.com)</SPAN>资深讲师。工商管理硕士、高级营销师、工程师。拥有丰富的市场营销实务经验，在营销一线工作近<SPAN lang=EN-US>10</SPAN>年，所涉行业包括造纸业、保健品业、纺织业及国际贸易。多年跨部门中高层管理岗位任职经验，曾在世界<SPAN lang=EN-US>500</SPAN>强大型企业长期主持市场营销及管理工作。<SPAN lang=EN-US>7</SPAN>年以上管理培训、咨询经验。参与过著名咨询公司源讯的项目合作，熟悉供应、物流、销售环节的资源整合变革。英语熟练，开展双语教学。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 15.75pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly; mso-char-indent-count: 1.5"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">研究方向：市场营销实务 、高效营销团队打造、商务谈判与礼仪、 问题分析与解决、 演讲技巧、<SPAN lang=EN-US>ITTT</SPAN>培训；代表客户：可口可乐、乐百氏、娃哈哈、拜耳、青岛啤酒、脑白金、<SPAN lang=EN-US>SONAC(</SPAN>中国<SPAN lang=EN-US>)</SPAN>生物科技、上海石化、上海贝马、上海自然堂、三共制药、西安杨森、上海宏旭、丝黛尔、大众、马自达、一汽、惠普、葛兰素史克、三共制药、万香集团、申丰食品、智发通讯、德国派格公司、广东长江钢构、恒富纸业等。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt"><o:p>&nbsp;</o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">【费用及报名】<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、费用：培训费<SPAN lang=EN-US>980</SPAN>元（含培训费、讲义费）；如需食宿，会务组可统一安排<SPAN lang=EN-US>,</SPAN>费用自理。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、报名咨询：<SPAN lang=EN-US>010-63836477<SPAN style="mso-spacerun: yes">&nbsp; </SPAN>63830994<SPAN style="mso-spacerun: yes">&nbsp; </SPAN>13810210257<SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN>鲍老师<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、报名流程：电话登记<SPAN lang=EN-US>--&gt;</SPAN>填写报名表<SPAN lang=EN-US>--&gt;</SPAN>发出培训确认函<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、备注：如课程已过期，请访问我们的网站，查询最新课程<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt">、详细资料请访问中国培训资讯网：<SPAN lang=EN-US><A href="http://www.e71edu.com/"><SPAN style="FONT-SIZE: 10pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 宋体; mso-hansi-font-family: 宋体"><FONT color=#800080>www.e71edu.com</FONT></SPAN></A> (</SPAN>每月在全国开设四百多门公开课，欢迎报名学习<SPAN lang=EN-US>)<o:p></o:p></SPAN></SPAN></P>
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