郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！

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郭汉尧经销商培训支招：加强品牌推广部门与其他部门的互动！

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郭汉尧老师指出：加强品牌推广部门与其他部门的互动！

——与市场策略规划部门的互动。

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掌握整体市场的战略规划思想和目标，同时向市场部门传达品牌推广的发展方向，求得整体战略资源的有效分配。

——与市场调研部门的互动。

通过市场调研部门取得相关的市场研究和品牌研究的资料，同时定期传达品牌研究的方向和主题，使市场调研部门将品牌研究纳入统一的市场研究系统。

——与销售部门的互动。

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向销售部门传达品牌的策略思想、发展方向、策略规划和战术计划，同时协助销售部门开展品牌建设的具体执行工作，使品牌价值得以真正实现。

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——与财务部门的互动。

向财务部门取得品牌的成本、毛利、净利等财务数据，以此来评判品牌推广的状况。

 

大肥鹅

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